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Way to go WDRC!
- Thread starter scottg
- Start date
WDRC shows that personality-based radio can still be successful! Way to go, WDRC!
While I and others in my age group may miss all the '60s and early '70s titles that have been eliminated, I must admit the station has never sounded better. The music is upbeat and fun and so are the personalities, many of whom probably personally prefer the older songs. The best thing about the music mix is its balance -- rock, pop, soul and disco are all represented, with no discernible lean. Too many classic hits stations -- WROR Boston, for example -- skew rock, which I find a boring listen.
Simulcast????
F
freightliner
Guest
Way to go Grahame & crew at 'DRC !! This is great to see. Well deserved !
progressivetalk said:
I wonder how much of that is 55+ which isn't the buying demo. I 'd assume 4 out of 5 meters.
... and should we touch upon the audio quality (again?)
cartmachine said:
Why would you assume that? They're playing only one or two '60s titles an hour now, and maybe one or two from the early '70s, and the rest are generally centered around 1979-80. That's not going to attract any new 55+ listeners; in fact, it's probably driven many of the older baby boomers away. My conclusion is that the added audience is 35-45, listeners who used to avoid "that oldies station."
1980 was 33 years ago. If someone was 35, they would have been 2 years old when they came out. There's not many songs I know of that would cause a station to become a favorite that came out when I was 2 years old. Also, as you described - two from the 60's and two from the 70's per hour means that 1/4 of all the songs within an hour on the station are 53 and 43 years old respectively. Most people develop their tastes in music in their high school and college years. If you do the math, this station doesn't have appeal to someone that's 35-45.
Congratulations to DRC-FM! While the station's been known to rank respectably at times in key day parts and demos, I don't recall a time when the Big D was number one overall.
This should put any debate to rest as to whether DRC should have updated their playlist. Their basic mission is still the same as it was with the 50s/60s/early 70s oldies played in the 90s. DRC doesn't have to own 25-44 or even 35-44 as long as it super serves the 45-54 crowd and scores great in cume. Don't assume the 55-plus crowd fled in droves either. 25-54 is too wide an age bracket for any station to completely dominate. This is an impressive accomplishment.
This should put any debate to rest as to whether DRC should have updated their playlist. Their basic mission is still the same as it was with the 50s/60s/early 70s oldies played in the 90s. DRC doesn't have to own 25-44 or even 35-44 as long as it super serves the 45-54 crowd and scores great in cume. Don't assume the 55-plus crowd fled in droves either. 25-54 is too wide an age bracket for any station to completely dominate. This is an impressive accomplishment.
I know of a station that was in the top 2 overall and 80% of their audience was 55+. 12+ doesn't mean much.
This 42-year-old usually listens to WDRC-FM by default, when tired of CBS (WTIC-FM 96.5) and Clear Channel (WKSS-FM 95.7 and WKCI-FM 101.3) playing the same 10 or 11 songs over and over.
Now if they could do something about Rockin' Ron being voice tracked on weeknights? I know he can't be live 6 nights a week! (At least the syndicated Tom Kent garbage is gone!)
Now if they could do something about Rockin' Ron being voice tracked on weeknights? I know he can't be live 6 nights a week! (At least the syndicated Tom Kent garbage is gone!)
JPB ENT said:
If the weeknight shows are VTed, they are VTed very well, because they sure sound live to me. On the other hand, DRC-FM hasn't had live, local weeknight shows since Mike Stevens held down the shift, so it would be surprising to see a live show return to a poorly-listened-to daypart after so long an absence. My money is on Ron only being live for the Saturday request show.
I believe he is voice tracked as when he does the weather he never gives live conditions as other do... ("And currently in Newington it is 71 degrees on Hartford's Big D!")
Last week we had that heavy rain storm and Ron was saying "Tonight a chance of showers" while it was coming down like cats and dogs here.
Other then that I would have never guessed he was voice tracked. He even is on Facebook talking to people during his shift.
This week was one of the first weeks in a few weeks that I got to tune into Ron live for this Saturday Night show and was disappointed as most of the old DRC Jingles were gone. For me those jingles made it even more fun to listen to his show.
But with that said WDRC has done an amazing job and its the closet thing we will ever have to WCBS here in Connecticut. I listen most of the day to WDRC now. (BTW in comparing WDRC to WCBS, in Hartford its the Biggest Hits, at WCBS is the Greatest Hits. I find it funny both are doing the same Sandals Beach Resort and Chef Michael's Dog Food promotion at the same time.) DRC would be a perfect property for CBS Radio if Buckley ever wanted to sell it.
Last week we had that heavy rain storm and Ron was saying "Tonight a chance of showers" while it was coming down like cats and dogs here.
Other then that I would have never guessed he was voice tracked. He even is on Facebook talking to people during his shift.
This week was one of the first weeks in a few weeks that I got to tune into Ron live for this Saturday Night show and was disappointed as most of the old DRC Jingles were gone. For me those jingles made it even more fun to listen to his show.
But with that said WDRC has done an amazing job and its the closet thing we will ever have to WCBS here in Connecticut. I listen most of the day to WDRC now. (BTW in comparing WDRC to WCBS, in Hartford its the Biggest Hits, at WCBS is the Greatest Hits. I find it funny both are doing the same Sandals Beach Resort and Chef Michael's Dog Food promotion at the same time.) DRC would be a perfect property for CBS Radio if Buckley ever wanted to sell it.
CBS has already shifted their focus to bigger radio markets. They probably would have divested their Hartford holdings already if it weren't for the fact that their existing stations here are big cash cows. I'm not sure DRC would be a perfect sell under the same roof as WRCH, which has a huge 35-54 female fan base.
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