Driving through A.C. yesterday - heard an entire quarter hour of commercials on WAYV!! Are you kidding me?! In a year in which Clear Channel realized 6-7 unit stop sets were a stupid idea and decided to make 'em shorter across the nation, these idiots in A.C. break for 13 units to end the hour? Is this common? Do they always do this? Please tell me it was some kind of error - if not they're a poor example of a radio station in 2006! Bad enough their DJ's sound like old school liner readers and bring nothing to the table. Thank God for SoJO. They're the only station worth listening to down the shore!
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WAYV Clutter
- Thread starter NJ VET
- Start date
R
RockIntern
Guest
Same with OGL here in Philly, there are 25+ minutes of commercials every hour, sometimes over 18 minutes back to back. The real problem is, after these spots, there are one or two songs, useless chatter, then back to the commercial load. How this station continues to pull big numbers is fascinating.
Hmmm... bashing WAYV mercilessly, SoJO plug at the end. With the correct capitalization.
Curious.
Curious.
No need for curiosity - I'm guilty of being a fan of good radio. And SoJO does it right! The difference in total presentation, when compared to the A.C. "competition" is comical. Again...how can a radio station break for commercials for 15 - 20 minutes an hour?! You can't blame it on small market thinking - there are hundreds of great small market stations that would NEVER do that. WAYV is a disgrace.
NJ VET said:No need for curiosity - I'm guilty of being a fan of good radio. And SoJO does it right! The difference in total presentation, when compared to the A.C. "competition" is comical. Again...how can a radio station break for commercials for 15 - 20 minutes an hour?! You can't blame it on small market thinking - there are hundreds of great small market stations that would NEVER do that. WAYV is a disgrace.
Huh? SoJO is run the same people who run 101.5, and there's a heavy commercial load on WKXW.
I didn't hear the break in question, so it could be chalked up to a lot of things - automation screwup, possibly? But unless WAYV makes this a recurrent thing, there's no reason to kill them over it.
And to show how fair and balanced I am, I believe WAYV's webpage is pathetic and caught in 1998-1999 era of webdesign.
I agree that SoJO is a well-presented station... but I just found it curious that someone would just viciously kill WAYV yet prop up SoJO in the same post, especially using terminology which basically outs you that you either worked or are working in the business.
NJ VET said:Driving through A.C. yesterday - heard an entire quarter hour of commercials on WAYV!! Are you kidding me?! In a year in which Clear Channel realized 6-7 unit stop sets were a stupid idea and decided to make 'em shorter across the nation, these idiots in A.C. break for 13 units to end the hour? Is this common? Do they always do this? Please tell me it was some kind of error - if not they're a poor example of a radio station in 2006! Bad enough their DJ's sound like old school liner readers and bring nothing to the table. Thank God for SoJO. They're the only station worth listening to down the shore!
I agree. Last time I was out there I couldn't listen to WAYV much because of the blandness and commercial load.
As for the website, its the kind of site you would expect to find coming out of a small hick town station that runs the majority of its programming off the bird. Can anyone say Frontpage?
As for SOJO, Its ok. A must listen when in the area. They're definately pushing the HD thing hard.
NJ VET said:Hey Starscream,
You cannot compare a News/Talk format with a Top 40 Format = totally different animal. Any programmer will tell you that. Also - I am hearing that it is "a recurrent thing." They should be killed over it!
Same programmer for 101.5 and SoJO. Both stations have traffic breaks breaking up the hour and news at TOH. Just an observation.
What IS a bash is why oh WHY in God's good name does WAYV have a contest promo for BARBRA STREISAND on the front page?! Please tell me there's a huge buy attached to that.
stevenf86 said:How many minutes of commercials an hour are normal?
Depends on a lot of things. One of the keys is how much ad time has been sold.
Wow, I just looked on YES to spout some science... WAYV is definitely going bottom heavy on stopsets. They played "Bad Day" at 7:43, and the next song was "Breathe" at 7:59. Wow.
I'm not a programmer, but I'd think about 10 minutes of recorded commercials broken into two or three sets, not counting live reads during DJ chatter is about the norm. Correct me if I'm wrong.
NJ101.5 has about 17 minutes of commercials an hour on a normal day, but some days they skip some of their breaks. I guess it depends if they are in a ratings period. You would think with the high ratings they receive, they would not need the commercial load they have, but I guess they need the money with all the talent and the news department they have.
12 units per hour with short traffic/weather/news sponsorships in drive time, is the norm - 3 stop sets per hour - for a music station is the most I had ever heard...until the idiots at WAYV.
The key point - breaking for a full quarter hour destroys any kind of flow or "sound" a music station is trying to accomplish. Not to mention what it will do ratings wise. News/Talk typically has more natural opportunities for commercial breaks and thats why you'll hear a heavier load.
The key point - breaking for a full quarter hour destroys any kind of flow or "sound" a music station is trying to accomplish. Not to mention what it will do ratings wise. News/Talk typically has more natural opportunities for commercial breaks and thats why you'll hear a heavier load.
>breaking for a full quarter hour destroys any kind of flow or "sound" a music station is trying to accomplish. Not >to mention what it will do ratings wise.
Not just ratings and flow, but long stop-sets don't do any service to the advertisers. How would you like to own the business that's # 5 in a set of 9 spots? Everybody's left and no one's tuned back in yet. Anyone that's left listening is only half paying attention.
3-4 spots per break is good -- less flipping the dial, more people hear the spots and stick with the station. Clear Channel has been promoting "back to the music in 2 minutes or less" on some of its stations (maybe all, I don't know). Same idea.
Frank
Not just ratings and flow, but long stop-sets don't do any service to the advertisers. How would you like to own the business that's # 5 in a set of 9 spots? Everybody's left and no one's tuned back in yet. Anyone that's left listening is only half paying attention.
3-4 spots per break is good -- less flipping the dial, more people hear the spots and stick with the station. Clear Channel has been promoting "back to the music in 2 minutes or less" on some of its stations (maybe all, I don't know). Same idea.
Frank
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