Johnathan said:Why not call it "The EYE" with a highly stylized version of the existing CBS logo?
Even include "EYE on News" "EYE on Entertainment" and other short features during breaks.
Then again, imagine the confusion between "EYE on Television" and "ion Television" or worse, "The EYE" and "i" (as ion was formerly known) - it might give viewers a headache.
You mean the "i" and Ion has/had viewers?