WBAP FM June Ratings

[shockclock]

4 share on the FM and 4 on the AM. Is this correct, if yes that's huge.

 

[davideduardo]

4 share on the FM and 4 on the AM. Is this correct, if yes that's huge.

No, the 4 is the sum of AM and FM. WBAP AM and WBAP-FM selected single line reporting.

 

[Nightpattern]

4 share on the FM and 4 on the AM. Is this correct, if yes that's huge.

No, the 4 is the sum of AM and FM. WBAP AM and WBAP-FM selected single line reporting.

they had to...96.7 got a big fat zero in June.

 

[davideduardo]

4 share on the FM and 4 on the AM. Is this correct, if yes that's huge.

No, the 4 is the sum of AM and FM. WBAP AM and WBAP-FM selected single line reporting.

they had to...96.7 got a big fat zero in June.

That is not true, since neither you nor anyone else receives data for the individual components of the simulcast. 100% simulcast stations can elect to be listed separately or under one or the other of the siimulcast / multicast partners. WBAP AM & FM are listed under the WBAP calls, and the numbers include listening to both the AM and the FM listening.

Once a station elects single line reporting, as nearly all simulcasts do, there is no way to get the separate listening numbers save an expensive special tabulation.

 

[Nightpattern]

No, the 4 is the sum of AM and FM. WBAP AM and WBAP-FM selected single line reporting.

they had to...96.7 got a big fat zero in June.

That is not true, since neither you nor anyone else receives data for the individual components of the simulcast. 100% simulcast stations can elect to be listed separately or under one or the other of the siimulcast / multicast partners. WBAP AM & FM are listed under the WBAP calls, and the numbers include listening to both the AM and the FM listening.

Once a station elects single line reporting, as nearly all simulcasts do, there is no way to get the separate listening numbers save an expensive special tabulation.

I stand corrected. BAP-AM/FM is up .1 share since the simulcast began. You're right it's not zero. But, however you slice it, it's a failure. Something Citadel cannot afford to let continue.

 

[davideduardo]

I stand corrected. BAP-AM/FM is up .1 share since the simulcast began. You're right it's not zero. But, however you slice it, it's a failure. Something Citadel cannot afford to let continue.

The objective was to reverse the 25-54 share losses that nearly all AM news talk stations are suffering. In the long run, being on even a marginal FM beats having none at all.

Looking at 12+ numbers is not particularly useful in evaluating the WBAP situation.

 

[txchipk]

I stand corrected. BAP-AM/FM is up .1 share since the simulcast began. You're right it's not zero. But, however you slice it, it's a failure. Something Citadel cannot afford to let continue.

The objective was to reverse the 25-54 share losses that nearly all AM news talk stations are suffering. In the long run, being on even a marginal FM beats having none at all.

Looking at 12+ numbers is not particularly useful in evaluating the WBAP situation.

That's been the reoccurring theme on the migration from AM to FM for news/talkers...generally they have ended up with better 25-54 numbers in other markets.

How is WBAP-AM/FM doing 25-54 now compared to the start of the year on just WBAP?

 

[longtimelistener]

[/quote]

That's been the reoccurring theme on the migration from AM to FM for news/talkers...generally they have ended up with better 25-54 numbers in other markets.

How is WBAP-AM/FM doing 25-54 now compared to the start of the year on just WBAP?
[/quote]

I have seen the 25-54 numbers that WBAP is pulling in since they added the FM signal. They are up dramatically from what they had before in that demo---of course, what they had before wasn't very good.

 

[ropertex]

Down from 4.9 to 4.0 for the combo, guess those younger FM listeners don't care for right wing nut jobs 24/7.

 

[radionosey]

You guys have to be crazy WBAP is the best fit to take over that freq. With the sorry signal to the entire DFW area nothing is ever going to pull good numbers.. What else could work there smooth Jazz

 

[LibertyNT]

Platinum was actually doing alright. I still think if they had kept Platinum on just a little longer it could have been a good competitor to KLUV, It might not have beat KLUV but it at least could have hurt it a little.. From what I could tell the ratings were still going up when they canned it.

 

[davideduardo]

Platinum was actually doing alright. I still think if they had kept Platinum on just a little longer it could have been a good competitor to KLUV, It might not have beat KLUV but it at least could have hurt it a little.. From what I could tell the ratings were still going up when they canned it.

Platinum had very old demos... would never have been a sales success of any proportion. Adding 25-54 to WBAP, however, could make them a great deal of money.

 

[davideduardo]

Down from 4.9 to 4.0 for the combo, guess those younger FM listeners don't care for right wing nut jobs 24/7.

In other markets, putting those "nut jobs" on FM via simulcast or just a move, has generally resulted in a big improvement in 25-54... of course, most of it in 35-54. That demo will listen, but not on AM to any extent.

 

[Lancer]

If the performance tax thing passes, there will be a lot more of the nut jobs than music on the FM dial.

I hope that's not the case.

 

[donicus]

You guys have to be crazy WBAP is the best fit to take over that freq. With the sorry signal to the entire DFW area nothing is ever going to pull good numbers.. What else could work there smooth Jazz

Yet, I picked up the FM signal all the way to Wichita Falls last Monday morning.

 

[Nightpattern]

I stand corrected. BAP-AM/FM is up .1 share since the simulcast began. You're right it's not zero. But, however you slice it, it's a failure. Something Citadel cannot afford to let continue.

The objective was to reverse the 25-54 share losses that nearly all AM news talk stations are suffering. In the long run, being on even a marginal FM beats having none at all.

Looking at 12+ numbers is not particularly useful in evaluating the WBAP situation.

Okay then...25-54 is flat even since the change.

 

[davideduardo]

Okay then...25-54 is flat even since the change.

And with a signal that has nearly no useful coverage of Dallas COunty, it will not be the kind of benefit a full signal will be... on top of the fact that adult formats take a bit of time to develop on a new band...

BAP FM puts a 64 dbu over 1.7 million, while KVIL, to use an example, puts the same signal over 4.9 million. About 95% of at home and at work FM listening is inside the 64 dbu. 80% is inside the 70 dbu.

 

[davideduardo]

You guys have to be crazy WBAP is the best fit to take over that freq. With the sorry signal to the entire DFW area nothing is ever going to pull good numbers.. What else could work there smooth Jazz

Yet, I picked up the FM signal all the way to Wichita Falls last Monday morning.

At home and at work, where most listening happens, is very limited.

 

[unclepudd]

Yet, I picked up the FM signal all the way to Wichita Falls last Monday morning.
[/quote]

It is about the same distance from their transmitter to Wichita Falls as to DFW. You're right about the signal being weak in the Metroplex.

 

[WFDJ]

The signal comes in so strong in Wichita Falls, one would think they are local up here. I don't think they will have much of a showing in our Arbitron though.