WBAP news using sound from KLIF talk shows.

[arnoldevns]

Rather jarring hearing the WBAP anchor say "as heard on KLIF's xx show"

 

[mic_check]

Welcome to the way things are gonna become, conglomerate media. News from a single source that sounds the same. This way the "agendas" will sound just how the "power that is" wants it to. Tyler Cox is a man that follows orders and has been "blessed" for it. Now he will have a pivitol role in shaping what the information sounds like by his selection of air talent for all the stations he now oversees.

 

[TheBigA]

Welcome to the way things are gonna become, conglomerate media. News from a single source that sounds the same.

I think the real influence here is the blogger approach to media. Not corporate media. The reality is that today, having an exclusive on a story doesn't matter if people don't hear it. In the old days, one or two AM stations could reach a big share of the population. Not any more. If you have 8 billion sources for information, all competing for the public's attention, a big story gets lost amid the chatter. So if KLIF gets a great interview, and that leads to a great sound bite, then you want to use all platforms to toot that horn, build the brand, and reach a broader share of the audience. No one wants to be the best kept secret in town. No one goes to a radio station to have what they say heard by 3% of the market. They go there with the hope that what they say has influence. And its the role of the media to get the word out to as many people as possible.

 

[KERCAlum]

BigA, you're right. For example, NewsBusters links to Drudge stories quite often, as well as Huffington Post and other blogs. It used to be verboten to use another station's bite on your air, especially from a talk show and not a hard news item.

The only thing you probably won't see in the near future is one station's website linking to another station's website. You'll continue to see links to HuffPo, ABC/NBC/CBS, Drudge, and others, but probably not WBAP linking to KLIF.