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WBAP recap, and let me pose this question...

M

MikeShannon914

Guest
OK, so we now know for certain, per AllAccess, who talked to Tyler and Keri, that there will indeed be a changeover to WBAP-FM come Monday morning, that WBAP-AM will be simulcasted (and apparently in "double mono.") LibertyNT confirmed with the FCC that the call letters have been changed. I'll have to assume that the entire Platinum staff was blown out and not relocated within the company, in true classless style.

(Strange that the traffic reporters weren't ever officially told, and apparently the on-air staff at WBAP wasn't told until this morning...but of course, who'll be called on first to ram the new change down the listeners' throats ad nauseum for the next 6 months?)

Here's my question: Clear Channel's Premiere Radio Networks (PRN) is who syndicates Limbaugh and Hannity. In another market, Clear Channel removed Limbaugh and Hannity from a non-CC station and started up their own local talker featuring the Pathetic Pair. So, let's say you're Clear Channel, and you want to use 'owned' properties like Limbaugh and Hannity to start up a talker at, say, KEGL? Although there would be legal wrangling, what's to keep them from stripping the pair away from WBAP? What CC might spend in legal fees would be recouped by not having to pay clearance fees and spot tradeouts to have the pair on their own station. And it's not like Citadel can afford an attorney these days, anyway. (Unless they can do a tradeout with Cordell & Cordell.) ::)

Which, if that happened, would leave a GAPING hole in WBAP's programming, and would likely put them on par with perennial ne'er-do-well's KLIF and KSKY. Stockholders who've complained about the worthlessness of Citadel properties would get a shocker when the one station that's propping up the whole company right now lost their two prime properties. And if you want to play that scenario out, you could surely blow out 90% of the news dept after that, and I'm sure some other familiar heads would roll. They would no longer be in the budget. (And I certainly know that feeling for myself, thank you very much.)

And why CC hasn't done the same already with their Delilah, moving her to a CC station locally, is beyond me.

Yes, I lived through the Howard Stern/KEGL era, heard him explain it all ad nauseum, and know all about what the TALENT wants, which is to be on a station NOT owned by your own syndicator, because there's ultimately more 'spot' money there for the talent. But with the radio rules forever rewritten now, and with corporate greediness, and with management only concerned with self-preservation, and with corporate trying to find any possible way to save a buck on programming--there's every incentive to try to reel back those syndicated shows and play them 'in-house', so to speak.
 
Maybe it depends on the contract status Premiere has with WBAP. Is it worth it to CC/Premiere to move them to one of of their stations. Who knows?????
 
MikeShannon914 said:
And why CC hasn't done the same already with their Delilah, moving her to a CC station locally, is beyond me.

Delilah is nowhere near the "GAPING hole" of Limbaugh/Hannity. CC probably makes more $$$ from CBS than they think they could sell her for on CC. Also, why risk p**sing off affiliates around the country?

But you make an interesting point, Mike.
 
Clear Channel can strip away Rush, but Hannity would likely stay with 'BAP since Premiere only represents him in markets where he wasn't already on an old ABC O&O. For markets like Dallas, Hannity goes through Citadel Media Networks, not Premiere.
 
I'm not seeing this as a very likely scenario. WBAP likely has a contract that runs for a while. CC would have to wait. CC is currently getting money from WBAP in licensing fees for Rush & Hannity. Yeah, they might start getting the ad revenue if they put it on their own station, but the cost of building a new stalk station from square one would likely make that not all that lucrative for quite some time. The move to WBAP-FM might be a pre-emptive move by Citadel. If so, it will work. It makes CC less likely to try something on their own.
 
Incidentally, Rush Limbaugh will be off Monday; guest-hosting will be Mark Steyn. You'd think on this day, that the other regular substitute host named Mark (WBAP's Mark Davis) would fill in.
 
DToTheJ said:
Incidentally, Rush Limbaugh will be off Monday; guest-hosting will be Mark Steyn. You'd think on this day, that the other regular substitute host named Mark (WBAP's Mark Davis) would fill in.

Unless something has changed, Mark Davis will also be off for vacation. As he wrapped up on Friday (after an interview with Bill White), he said that Laura Ingraham would be in his slot.
 
Here's a thought:

Will they just simulcast the whole AM? Or will they break it up ala KTBB AM/FM (Tyler)?

They have Limbaugh and Hannity on the AM but run Clark Howard and Dave Ramsey at the same time on the FM. Then at night they are the same across. This could give them more space to play with and possibly take other syndicated shows from the other stations as well. Davis could be on in the morning and Ingram could be live on the FM as well. Of The Dennis Miller Show leaves KSKY to BAP-FM and goes live?

But I think that Davis would be on both and then split up the difference.

Thoughts?

-BGH
 
OHTBGH said:
Will they just simulcast the whole AM? Or will they break it up ala KTBB AM/FM (Tyler)?

With all due respect to KTBB, Gleiser is a small-time operator. While their split setup might work alright in Tyler-Longview, where there is lots of direct local sales, it wouldn't fly in market 5, where virtually everything is transactional.

Why Paul runs all the big names (Beck, Rush, Hannity and Savage) only on the AM so he can run second and third tier programs like Dr. Laura, Dave Ramsey and Clark Howard on the FM is beyond me.

If 96.7 is anything more than a 100% simulcast, I will be shocked.
 
Pual said he did it for several things:

1) The music was costly to do and they did not have the pockets of KLUV. Not to mention the performance act (if passed) would cut in for more money as well.

2) Talk is and has always been their bread and butter. They were the only one in town. Why fight competition on the FM when you can own the FM? (Even though a rimshot FM talker did show up anyway!)

3) By having more diverse talk shows not only is there more to choose from but also you can keeps those shows locked up on your end of the fence!

I think that having Laura Ingram switched on from the bird when Davis is out is such a copout! And when they do do this she's on best of many times as well!

If they could take other shows out of the stations it would hurt them as well. Also how about bringing Jerry Doyle or Lars Larson back! I hate listening to smerconish 5 nights a week!

-BGH
 
Of course they could also bring in some live and local talent to the new second band. I'm sure Kevin McCarthy, David Gold, a garden talker or two and maybe another car show would be possibilities.
 
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