WBAP simulcast on 96.7FM

[metroneck]

I heard a rumor regarding the FM simulcat of WBAP has equated in a ratings zero. Personally, I loved Ron Chapman's station, and hated to see it go. However, I never expected BAP to have literally no effect on the FM dial when offered. Can anyone confirm one way or another?-

Bobby Brown

 

[Gary Mack]

According to the March PPM, they did, indeed, roll snake eyes:
http://www.radiodailynews.com/5-19-10-dallas-fortworth.htm

Hard to believe....maybe there's another answer?

GM

 

[oldmanradio]

Us old folks don't cotton to our frequencies being modulated.

Tony
Tony Lyndell Williams

 

[dfwrunner]

According to the March PPM, they did, indeed, roll snake eyes:
http://www.radiodailynews.com/5-19-10-dallas-fortworth.htm

Hard to believe....maybe there's another answer?

GM

It's not a compelling format for FM...or AM.

 

[fybush]

Hard to believe....maybe there's another answer?

Pretty sure there is. See that "~~" next to the March numbers?

Follow that down to the notes at the bottom and we see "No reportable exposure to this outlet was received for one or more days during the selected survey. The outlet may have been off-air, not encoded, or reported under Arbitron's Total Line Reporting procedure"

Under Total Line Reporting, listening to 96.7 would be reported in combination with 820...which showed an uptick, though perhaps not a very impressive one.

 

[MikeShannon914]

I believe Little1 schooled us on this a few weeks ago...that there would no longer be a 'line item' for WBAP-FM; the entire AM/FM rating would be totaled under the AM listing.

 

[arnoldevns]

It's not a zero. They aren't reporting the AM and FM separately because it's a simulcast.
I'm also not sure that what we're seeing in the ratings reported here are the full numbers.
Someone with access to the real ratings will have to confirm that.

 

[Triple Fake Jerry]

I'll give it a full book before I pass judgment.

 

[dfaulkner]

Us old folks don't cotton to our frequencies being modulated.

Tony
Tony Lyndell Williams

Good line......

 

[dfaulkner]

According to the March PPM, they did, indeed, roll snake eyes:
http://www.radiodailynews.com/5-19-10-dallas-fortworth.htm

Hard to believe....maybe there's another answer?

GM

It's not a compelling format for FM...or AM.

They're one of my favorites. I usually listen to 820. Although on McKinney Ave the Street Car lines fry 820 so I switch to 96.7 for a bit. BAP is always the place to tune during severe weather.
I was thinking that the combined AM/FM audience might put them in 1st place. Maybe in time...

 

[Eye]

It's still very early on the numbers racket, but keep in mind that they are saving a boatload of money by simulcasting. Still, it is sad to see the plug pulled on Ron's project.

 

[dfaulkner]

It's still very early on the numbers racket, but keep in mind that they are saving a boatload of money by simulcasting. Still, it is sad to see the plug pulled on Ron's project.

Platinum was a good station. I kept hoping that they would go more Easy Listening, but that's probably not what their goal was...still, it was a good station....

 

[samb15]

In Arbitron TLR or Total-Line Reporting, 100% simulcasting stations can choose to report as a single entity. It is the choice of the station as to which is the "parent" and that station will get all credit from listening to any of the TLR'ed stations. In order to have TLR, in addition to simulcasting at all times, the stations must be in the same or adjacent markets.

Because the numbers are combined early in the calculations, before weighting and other factors, there is no way to separate them so it will not be possible to track WBAP-FM, but only to see how overall WBAP does.

Here in the Washington-Baltimore region, all-news WTOP, then a 50kw AM'er on 1500 for many years started simulcasting with a rimshot FM in Warrenton, VA. Originally this was expected to fill in some spots where WTOP's night directional pattern left weakness, but the ratings soared and it was soon discovered that the FM had a larger audience than the AM, despite covering less than half of the metro with a strong signal. Subsequently, WTOP has moved its main signal to 103.5 FM, a market signal.

 

[Bob E. Nelson]

Here in the Washington-Baltimore region, all-news WTOP, then a 50kw AM'er on 1500 for many years started simulcasting with a rimshot FM in Warrenton, VA. Originally this was expected to fill in some spots where WTOP's night directional pattern left weakness, but the ratings soared and it was soon discovered that the FM had a larger audience than the AM, despite covering less than half of the metro with a strong signal. Subsequently, WTOP has moved its main signal to 103.5 FM, a market signal.

...and since that prudent move, WTOP has become one of the nation's top billers.

Here in the Dallas-Ft. Worth area, WBAP's 820 facility has never suffered the signal challenges that WTOP's 1500 Wheaton plant has. Still, the simulcast is beneficial to grab younger ears since AM is off the radar for most everyone under 55. Time will tell.

If the WBAP AM/FM simulcast turns out well (as has been the case with KCBS in the Bay Area) and KRLD-FM continues to struggle as ``The Fan'', it might be worthwhile for KRLD to simulcast on the 105.3 facility, among the best plants in the market with 100 kW up at 1884' HAAT from Cedar Hill.

 

[Gary Mack]

Hard to believe....maybe there's another answer?

Pretty sure there is. See that "~~" next to the March numbers?

Follow that down to the notes at the bottom and we see "No reportable exposure to this outlet was received for one or more days during the selected survey. The outlet may have been off-air, not encoded, or reported under Arbitron's Total Line Reporting procedure"

Under Total Line Reporting, listening to 96.7 would be reported in combination with 820...which showed an uptick, though perhaps not a very impressive one.

That may be the answer, but shouldn't the "~~" appear in the April column instead?

GM