I speak of this as a listener who until recently lived in NH and, until also recently, listened to all 3 of those stations:
> My question is how do you win the war, let's play
> programmer...
>
> Music Changes? Direction?
WBCN recently turned into WAAF-Lite. They have made too many music changes in the last 10 years or so. Rock to ALT to Rock-Rap/Rock to whatever. Way too much. WAAF hasn't changed other than playing a lot more of older bands iin my opinion. WGIR is like the little brother following the admired older brother. They haven't changed music formats too much, but they seem to be trying to follow the lead. They do very little in my opinion to stand out by themselves. WGIR almost seems like WAAF/WBCN-North.
>Where are the holes? which demo to
> focus on...
WBCN has to maintian a format, period. Pick a direction and go. I stopped listening when WBCN went back to bands like The Cure, et. al., but when they went back and became WAAF-Lite, it seemed pointless to listen to them because I was already tuned into WAAF. WGIR (the last I listened) was trying to hold onto the 80s rock/metal crowd. They also did have their fair share of classic rock. May be worth it since people in the North looking for WAAF didn't have it due to WAAF's bad signal anywhere North of the Carribean. MY OPINION on the holes...well, WAAF has a staple of typical classic rock songs. Problem? Jimi, Ozzy, Sabbath, the Doors, etc. had a lot more than two hits. WAAF is playing the same 3 Pink Floyd songs that they did 5 years ago. The same 3 Sabbath, 3 Doors, etc etc. BOOOORINIG!!! The people that listen to yuor station KNOW Sabbath...ca you vary away from "Iron Man", "Planet Caravan" and "Paranoid" at least ONCE please? WGIR is the same BUT LAZIER!!! When theyhave their "three fer" day of the week, they only manage 2 cds. Example: They play a 3 for on AC/DC. They plug in "Back In Black", then go to "Let There be Rock"...let me GUESS where song #3 is coming from...would it be the same cd as "Back In Black"??? Could you possibly throw a listener a curve ball and burn a calorie putting in a third cd??? Powerage, Flick of the Switch, High Voltage, etc. BOOOORING!
> Personalities... Expand? Pull Back... Which stations have
> the stronger hands?
With so many changes at WBCN it is hard to say if they gain or lose. WAAF is painful and WGIR is even worse. Between the FAKEST morning show on WGIR, the AOR-filled and uninventful WAAF, THEN you car crash into DLR. Talk radio and classical music become exponentially appealing. Throughout the day, WGIR is so boringly vanilla. WAAF has SOME good personalities working totally the wrong shifts. WBCN has so many new people I haven't warmed up to them as of yet.
> Promotions... Who is tired and played out and who is fresh
> and new?
Morning Zoo...BORING...Hillman...OMG OLD TIRED LAME...DLR...Nuff said. WBCN with the most changes recently "appears" fresh but how long before another change? WGIR throughout the day has some of the most BORING personalities on rock radio.
>
> Signal... You get to improve the signal, how do you do it?
> Would you switch it with another in the cluster?
Too techie for me...I just want to hit the preset button or the on button on my XM
> I'm just curious as to what the battle would be
> Rock/Alternative in the Boston Area... Inquiring minds want
> to know!
>
IMO, in order for these stations to get me to listen more often, they need more variation. Ozzy has had how many albums??? PLAY MORE SONGS!!! John "Ozone" Osterland had me hooked into WAAF on this premise. Under him as MD, they did play their rotation of bands BUT they didn't play the same songs over and over and over! It's bad enough I had to sit and listen to 100 commercials an hour, but to hear "Crazy Train" for the 15th time that week. UGH!