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WBEN-FM adds Villanova FB & BB

AbrahamJSimpson said:
Ugh.

Just...ugh.
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Sounds like a bad fit for a music FM. Major tuneout factor. The only saving grace is that most games are either on weekday evenings or on weekends, times not valued by advertisers. Villanova football won't be back until next fall (if, you know, a vaccine), right? Or is spring football still on the table?
 
I would bet they're getting some money for this. Weekends and evenings don't have a big impact on ratings.

Villanova has a pretty active alumni, and they've likely come up with some additional money for this.
 
TheBigA said:
I would bet they're getting some money for this.
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No way. Beasley is trying to run out their contract with Learfield to provide a flagship station for Villanova, without wasting any precious cash by paying for time on another station like WNTP.

There may be money coming in to air the Villanova programming, and it may have been lucrative for 610, but the money will be much less lucrative for a successful full-market FM.
 
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