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WBEN-FM

Just saw an ad in Allaccess.com looking for a new PD at WBEN-FM. Don't know the fate of Charlie Lake.

Perhaps they are considering a format adjustment. Anyone hear anything?
 
The ad says the PD must have talent coaching experience. Right now, Ben only has one jock in morning drive, and she doesn't get to talk much. This morning, yes.com says there were 11 songs played in morning drive.

Wonder if jocks are coming back to Ben with the new PD.

Recently, the Variety Hits station in Boston, Mike FM, announced it was adding jocks, leaving behind the jockless Jack FM sound. Maybe the same will be happening in Philly.

A number of the Bob-FM stations in the U.S. have jocks. And many of the Jack FMs in Canada also have live personalities.
 
radiophiler said:
The ad says the PD must have talent coaching experience. Right now, Ben only has one jock in morning drive, and she doesn't get to talk much. This morning, yes.com says there were 11 songs played in morning drive.

Forgive my ignorance. What period do you class as 'morning drive'?
 
Every Friday she is a guest on the Channel 29 morning show, and she claims she is still on the air and this usually happens at around 9:20AM.
 
radiophiler said:
Morning drive these days is 5-10 a.m.

Ben's webpage says Marilyn Russell is on from 5-8:30 a.m.

11 songs in 3.30 hours? At say 4 mins a song? Thats still 2 and three-quarter hours of speech!! (obviously some will be advertising)
 
My bad. The post should have said 11 songs in the 7 a.m. hour.

At 3.5 minutes per song, that's 38.5 minutes of the hour. I don't know how many minutes of commercials they played, but let's guess it's 12 to 18 minutes, common for morning drive in Philly. That would bring the non-DJ-talking time during that prime hour to between 50.5 minutes and 56.5 minutes. Ben does traffic reports, so add at least another two minutes. At most, Marilyn is getting 7.5 minutes per hour to do anything as a personality ... and possibly as little as 3.5 minutes.
They're running a music oriented morning show, and they end the show earlier than most stations in Philly do, at 8:30, and they go without DJs the rest of the day.
By Ben's recent ratings, this doesn't seem to be working. Time for a change?

FM Radio tried to imitate the iPod. Maybe FM should try to be ... FM.
 
What Mike suggested ... "Click" the hybrid that's popped up in at least two markets, might make sense for 95.7.

It would meld with Greater Media's "Wall of Rock" with WMMR and WMGK, without having much crossover with music with either one. it would potentially take audience from Clear Channel's WRFF 104.5 ... a good thing for MMR and MGK because it would make them more dominant among Philly rock stations.

And it would also appeal to the younger end of B-101's audience.

See http://www.click989.com/ From their website: Click 98.9 plays what we call “Modern Music”…a lot of songs with limited interruptions.

We define “Modern Music” as music primarily from the last eighteen months (but we do play songs dating back to Nirvana and Pearl Jam) and we focus mostly on the Alternative genre, but will mix in Indie, Rock and select Pop titles.
 
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