A television commercial for Representative Tom Reynolds (R, Amherst) features sound bites of Democrat candidate Jack Davis. There is a visual that credits WBEN and the Tom Bauerle show as the source of the audio, derived from Jack Davis' appearance on Tom Bauerle's show on WBEN.
The Reynolds TV commercial makes Bauerle and WBEN appear to be willing partners in Reynolds' campaign.
How is it that an aircheck of Davis can be used in Reynolds' TV campaign commercial? Unless the rules have changed in the five years that I've been out of the business, WBEN and Bauerle would have to grant permission allowing Reynolds to use the audio.
It doesn't come as a surprise that Bauerle would allow the audio to be used, given his political tendancies, but one would think WBEN would want to maintain at least the appearance of propriety, to say nothing of ethics. (I can almost hear the guffaws.)
If WBEN granted Reynolds' campaign permission to use its audio, further questions arise. Was the audio released gratis? Did Reynolds pay WBEN for the aircheck? How much? Was Bauerle paid as a de facto endorser?
WBEN appears to be endorsing Reynolds in the TV commercial. Given Entercom's questionable play-for-pay policies on its FM stations, this issue seems to raise further questions about the character of the licensee.
The Reynolds TV commercial makes Bauerle and WBEN appear to be willing partners in Reynolds' campaign.
How is it that an aircheck of Davis can be used in Reynolds' TV campaign commercial? Unless the rules have changed in the five years that I've been out of the business, WBEN and Bauerle would have to grant permission allowing Reynolds to use the audio.
It doesn't come as a surprise that Bauerle would allow the audio to be used, given his political tendancies, but one would think WBEN would want to maintain at least the appearance of propriety, to say nothing of ethics. (I can almost hear the guffaws.)
If WBEN granted Reynolds' campaign permission to use its audio, further questions arise. Was the audio released gratis? Did Reynolds pay WBEN for the aircheck? How much? Was Bauerle paid as a de facto endorser?
WBEN appears to be endorsing Reynolds in the TV commercial. Given Entercom's questionable play-for-pay policies on its FM stations, this issue seems to raise further questions about the character of the licensee.