Wow. I just heard one of the more ridiculous promos I've heard in a while.
A promo on WBEN just explained to me that I can save about a dollar a day by NOT going to The Buffalo News website, but should visit instead WBEN's site for all my news and information! Really?
How dumb do they think the audience is? Not only does the Buffalo News go into substantially more depth than WBEN...or any other radio news station for that matter, but WBEN, like most other stations, has just a token minimum of content, yet they promote it heavily. Who do they think they're kidding? If you're going to make such a fuss about your site, you better be dedicating more than basically one person to it's content. As it is, it seems their news dept is slowly evaporating through attrition.
Seems to be a microcosm of radio in general these days: Give a cheap product but hope and pray that the audience doesn't notice. Guess what? They do notice. Maybe not by direcly voicing "I don't listen anymore because...", but instead they just slowly go away and never return because of a subconsciously perceived lack of quality.
A promo on WBEN just explained to me that I can save about a dollar a day by NOT going to The Buffalo News website, but should visit instead WBEN's site for all my news and information! Really?
How dumb do they think the audience is? Not only does the Buffalo News go into substantially more depth than WBEN...or any other radio news station for that matter, but WBEN, like most other stations, has just a token minimum of content, yet they promote it heavily. Who do they think they're kidding? If you're going to make such a fuss about your site, you better be dedicating more than basically one person to it's content. As it is, it seems their news dept is slowly evaporating through attrition.
Seems to be a microcosm of radio in general these days: Give a cheap product but hope and pray that the audience doesn't notice. Guess what? They do notice. Maybe not by direcly voicing "I don't listen anymore because...", but instead they just slowly go away and never return because of a subconsciously perceived lack of quality.