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WBFO wants to be Buffalo's "news leader."

How do you know TSL is down?
TSL is an average of all listener's time spent listening to get a figure. As such, it does not matter what else is going on; it is a measure of how much time a week the average listener spends with the station. You get it right out of Nielsen reports.

If TSL is down, then it is likely that engagement with the station is down, and that translates into donations.

This is where research matters: talk to listeners and ask specific questions about specific programs, about the station in general and about the listener's interest in specific subjects. Use montage recordings of certain shows to find out interest and familiarity.

At the end and not the beginning, ask "we've been discussing this station for a while now. How good a job would you say they do today compared to a year ago, five years ago, ten years ago" and dig if there are spontaneous "gems" worth getting a definition of.

I'm amazed that you asked "how do you know TSL is down". That is "ratings 101".
 
It's not as much about adding more bodies as it is to using their resources more effectively.

So you know how they should do their jobs? That's absolutely insulting. You should talk to Mark1981 about what it would take for you to join the Board of Directors. Then you could use your great wisdom to tell them how to spend their money and resources. Or call your friend Tom Calderone, and tell him you have the solution to his problems. Until that happens, you're just another know-nothing outsider who wants what he wants for free.

I'm also pretty sure that whatever deep pockets that they're tapping into in the Toronto market have little or no interest in that long-form programming.

You're probably right. The show is called "What's Next?" and it's primarily directed at the city of Buffalo. Looking through the last few topics, I don't see Toronto mentioned at all. I get it. There are a lot of people who don't share the view that there's a "marginalized and under-represented population" in WNY. They think the whole thing is overdone. Certainly the folks at WBEN agree.
 
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TSL is an average of all listener's time spent listening to get a figure. As such, it does not matter what else is going on; it is a measure of how much time a week the average listener spends with the station. You get it right out of Nielsen reports.

If TSL is down, then it is likely that engagement with the station is down, and that translates into donations.

This is where research matters: talk to listeners and ask specific questions about specific programs, about the station in general and about the listener's interest in specific subjects. Use montage recordings of certain shows to find out interest and familiarity.

At the end and not the beginning, ask "we've been discussing this station for a while now. How good a job would you say they do today compared to a year ago, five years ago, ten years ago" and dig if there are spontaneous "gems" worth getting a definition of.

I'm amazed that you asked "how do you know TSL is down". That is "ratings 101".
You missed the point. My question was how did he determine that TSL is down at WBFO. He provided no data on that. The ratings have been fairly stable. Rox also claimed that 5 more minutes of local news would increase listening and/or ratings...
 
So you know how they should do their jobs? That's absolutely insulting. You should talk to Mark1981 about what it would take for you to join the Board of Directors. Then you could use your great wisdom to tell them how to spend their money and resources. Or call your friend Tom Calderone, and tell him you have the solution to his problems. Until that happens, you're just another know-nothing outsider who wants what he wants for free.
Speaking of "know nothing outsiders..." First, hour long programs presented on public stations rarely spend an hour on a single topic. They're segmented and cover several topics in an hour. Second, I never said that the people they have aren't doing their jobs, but the drop in fundraising ought to tell them that what they're doing isn't as effective or valued as when they had a wider focus and did more local news on a predictable schedule.

As for Mr. Bolt, it's not my fault if you either don't have access to or don't know how to read a ratings book, or you haven't kept up with information from a multitude of trade publications that TSL has eroded significantly over the last decade. You might also find that listening in cars is actually growing, not declining for OTA broadcasting. Perhaps you should do some reading.
 
I never said that the people they have aren't doing their jobs, but the drop in fundraising ought to tell them that what they're doing isn't as effective or valued as when they had a wider focus and did more local news on a predictable schedule.

But the drop in funding isn't isolated to WBFO. It's system wide, also affecting NPR itself. It's part of a larger drop in advertising that's also affecting the commercial radio and TV business. I had a chat with a public radio guy in the NYC area, and he was telling me that WBGO Newark is $1 million in the hole, and New York Public Media is $7 million in the hole. It's bigger than Buffalo.
 
Speaking of "know nothing outsiders..." First, hour long programs presented on public stations rarely spend an hour on a single topic. They're segmented and cover several topics in an hour. Second, I never said that the people they have aren't doing their jobs, but the drop in fundraising ought to tell them that what they're doing isn't as effective or valued as when they had a wider focus and did more local news on a predictable schedule.

As for Mr. Bolt, it's not my fault if you either don't have access to or don't know how to read a ratings book, or you haven't kept up with information from a multitude of trade publications that TSL has eroded significantly over the last decade. You might also find that listening in cars is actually growing, not declining for OTA broadcasting. Perhaps you should do some reading.
Have you ever listened to "Fresh Air" or some other NPR shows? They do an hour long show with one guest or one subject pretty often.

Just because YOU want more local news doesn't guarantee better ratings. Maybe you should actually listen to the station you're complaining about...
 
I think Big A’s sarcastic comment in the previous post says it all.

I’ve been reading many of the comments here since my post 24 hours ago. A few additional points.

I happened to have coffee with another former WBFO news director this morning. He had an interesting view. Maybe this all doesn’t matter! Give WBFO listeners their NPR content and they’re good! That saddens us. Both of us put in countless hours to make sure we served WBFO listeners with quality local content. But do listeners care? WBFO’s ratings since August are in a narrow 3.4-3.5 range. Tom Calderone is saving hundreds of thousands of dollars by not paying veteran reporters. And WBFO is still earning respectable numbers. That says a lot.

The question is can that be sustained? Another participant in our coffee klatch, a WBFO listener/member, admitted he’s not listening as much to WBFO anymore. He’s now finding podcasts meet his needs. The same holds true for me. Rocky shared anecdotal evidence of an ardent listener who has scaled back her listening and support. I’m no longer connected with anyone in the know at BTPM. I can only hope management is doing some research that will determine what listeners really want.

Big A mentioned that NPR and a couple of major public stations are experiencing financial struggles. Perhaps WBFO is, too. Again, I’m not privy to current conditions. But I was still involved when COVID hit in 2020. We feared fundraising would be a struggle. But the exact opposite happened. People were stuck at home. They were watching TV and listening to the radio. They received stimulus checks. And fundraising goals were busted that year! Yet, two prominent members of the WBFO staff were let go that June. I retired as a part-timer a week later. Now, that’s three-and-a-half years ago. Perhaps the organization is now experiencing more difficult times, resulting in the cutback of local coverage on WBFO.

Big A criticized a poster who talked about the young reporting staff that now dominates as opposed to the many veterans that were once employed at WBFO. I believe the issue is training. Believe me, I dealt with a young staff during my time in charge. But I worked with our interns and young part-timers. I made sure they knew the NPR clocks, so they were aware of the times when it’s appropriate to cut away from NPR coverage. On the few occasions I do listen, a young host in particular cuts away from NPR when he shouldn’t, depriving me of a Scott Simon interview. The person who succeeded Mark Wozniak as local host of All Things Considered has enormous potential. But is anyone working with her? When I did my last fundraising shift at WBFO in October 2022, she was filling in for Mark. I was hearing 24-hour-old news during that shift. When I got home, I learned from TV news that four people were killed that day in a murder-suicide in Clarence. When Brian Meyer and Omar Fetouh were running the newsroom, they would have been all over that story. Perhaps she’s more on top of the news a year later. I no longer listen because I lost faith in the local news product, so I’m really not in a position to assess her performance. But, again, the ratings show that perhaps the listeners don’t care who is hosting local segments. They’re tuning in to hear the latest from Gaza or Washington.

Finally, there’s been discussion about What’s Next, the daily show that airs at 10am. There has been some debate in this thread about whether listeners will spend an hour listening to a particular show. I do think public radio listeners will spend time with an interview as long as the discussion is compelling. Fresh Air is proof of that. But What’s Next is no Fresh Air. The quality of the show has clearly diminished since Dave Debo was fired. Jay Moran does his best. But today’s version of What’s Next, despite Jay’s continued presence, is more akin to the public affairs shows commercial stations bury on Sunday mornings.
 
Big A criticized a poster who talked about the young reporting staff that now dominates as opposed to the many veterans that were once employed at WBFO. I believe the issue is training.

NPR offers news training workshops to all of its member stations. They generally take place at NPR headquarters in DC. They are great workshops and address all aspects of audio reporting, from writing to how to gather sound to assembling a finished piece. There are lots of other workshops offered around the year, and around the country. There's no need to limit the experiences of new reporters to what they can get in house. There are great resources available outside the station.

I think Big A’s sarcastic comment in the previous post says it all.

It wasn't meant as sarcasm. Like a lot of people here, I rooted for Tom. But I also knew that he lacked experience in news and raising money. The raising money part is important for a public media CEO. For some public media CEOs, it's the ONLY qualification. It all begins with strong finances. The rest is easy. Tom's main qualification (according to the press release) was that he was a content guy. How's that working?

Board Chair Alphonso O’Neil-White said Calderone was hired because of his “vast experience creating content from different perspectives.”
 
You missed the point. My question was how did he determine that TSL is down at WBFO. He provided no data on that. The ratings have been fairly stable. Rox also claimed that 5 more minutes of local news would increase listening and/or ratings...
The math on past numbers seems to indicate, mathematically, that cume is down. Try doing a little research yourself instead of telling nearly everyone here that they are wrong while, you, yourself, don't ever present facts, numbers and data.
 
Try doing a little research yourself instead of telling nearly everyone here that they are wrong while, you, yourself, don't ever present facts, numbers and data.
Many NPR shows feature one hour segments with one guest or covering one topic. That's a fact. Maybe you don't listen to NPR either...
 
Many NPR shows feature one hour segments with one guest or covering one topic.
What does that have to do with my comment saying that you criticize and don't present facts?
That's a fact. Maybe you don't listen to NPR either...
What I mostly listen to is not even in English, so I recluse myself from a discussion of specifics of NPR content.
 
What I mostly listen to is not even in English, so I recluse* myself from a discussion of specifics of NPR content.
Bueno, se te atribuye el mérito de motivarme a ir al diccionario para averiguar si se puede usar como verbo. Supongo que te referías a recusar. (Traductor de Google.)

Well, you get credit for motivating me to go to the dictionary to find out if it can be used as a verb. Guessing you meant recuse.
 
Again, Big A, you make conclusions about our market when you don’t live here. New York’s public stations have been sharing stories for years. I remember recording outcues in the late 20-teens for each public radio station in New York, so that if a story I produced was shared, my outcue by the station using my story could be added.

That said, it’s good to see that this arrangement has been formalized. I heard my first “New York Public News Network“ outcue this week. But again, New York stations have been doing this for years. In addition, the state’s public stations have funded an Albany-based reporter, Karen Dewitt, since the 1990s. So, no, this is not long overdue.
 
Yeah, even from the inside I'm not sure what's really new about this other than the name. It's just a continuation of cooperation that's been underway for years.

And there's not any sort of management consolidation. We're all still independent newsrooms with our own local management - we're just putting a new tag on the stories we've already been sharing.

(Speaking, as always, only for myself and not for my employers.)
 
Again, Big A, you make conclusions about our market when you don’t live here.

Not really making conclusions. Just an observation based on a story. Someone obviously saw the need for putting out a press release. If you read the story, they talk about it as though it's something new.
 
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