Probably what would work for WBGT is to be added to a sub carrier of one of the other Rochester stations. Since they are a lptv that are not required,as of now, to have a digital channel. Maybe they have lined up on their own, but I think piggy backing on one of the other channels is the answer for them.
While we are on the subject, How about if WBGT did counter programing. Instead of judge shows, reality stuff, & informercials, how about more classic TV shows? It would find an audience in Rochester. Yes, an aging audience but at least someone would be watching.
I do think the local informercials and sports work, though, $$$$$.
