badjef said:
Chances are very likely WBLS and 'LIB are not going to stay as they are. If they were as profitable as they need to be, Innercity probably would not be in the shape it's in.
I'd be curious, in the PPM world, if 'BLS and 'LIB are still "weighted".
A panel survey has no weighting in theory. In practice, as not every panelist participates every single day, there is very slight weighting.
Individual stations are not weighted. Never have been, never are today.
Weighting is simply a process of making a statistical sample proportional to the actual population. If the population is 52% women and 48% men, but the sample is exactly 50-50, then men will be weighted down roughly 4% and women weighted up. Thus the sample exactly reflects the universe.
When we speak about "Black weighting" or "Hispanic weighting" what we are really saying is that African Americans and Hispanics are among the stratification variables in a sample... the sample must match the actual population. Similarly, yet somehow not frequently mentioned, there is geographical weighting. If a county or borough is, for example, 8% of the total market, but gets 10% of the sample, it will be weighted down; geography is also a stratification variable as are age, gender, income levels, etc.
In the end, with each subset being forced, by weighting, into proportionality, the total sample better reflects the actual market on all counts.
Oh, and Inner City's issues were debt service. Were the debt not so onerous, they would be throwing off nice cash flows in NY.