JerseyDude said:
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WBLS Top Amoung 35-64 Demos in May Arbitron
- Thread starter kevinsealy
- Start date
JerseyDude said:WBLS is a weak Urban AC. WBLS isnt what you think it is. Listeners are not loyal to this Earth, Wind and Fire/Bill Withers/1970s Jackson 5 17,500 times a day radio station.
A station that sounds just slighty more New York than WBLS would crush them. Dont let the call letters and the station's history fool you. The current WBLS is more Memphis,TN than NYC.
I don't think the current owners of WBLS care about the golden/glory days of WBLS of the mid-late 1970s up to the late 1980s when Frankie Crocker was the Program Director. Those days are gone.
Thanks,
Kevin L. Sealy
Go back to the 1970s???? That's the problem. Too much of that on the station.
Going back to the (very late) 70's and (early 80s) is what has made it #1 in the 35+ demo in New York.
I don't know what BLS everyone else is listening to, but I definitely just heard Jimmy Russell, SoS band, and BB&Q Band; granted it was a drivetime mix show, but when do people actually use the radio? WBLS is playing, heavily, what I refer to as "Black" disco (not to be confused with what I call "Italian" disco [which Mix102.7 used to play] or what I call "Gay" disco [which is what I understand 103.5 WKTU used to play]. I would hardly call it "weak", though I would call it vulnerable.
It seems to be working for them and no one is saying they should dismount their winning horse; people are saying they should kneecap it, but trying to lure away the younger part of that 30-40 group by playing more urban from the 90s.
I don't know what BLS everyone else is listening to, but I definitely just heard Jimmy Russell, SoS band, and BB&Q Band; granted it was a drivetime mix show, but when do people actually use the radio? WBLS is playing, heavily, what I refer to as "Black" disco (not to be confused with what I call "Italian" disco [which Mix102.7 used to play] or what I call "Gay" disco [which is what I understand 103.5 WKTU used to play]. I would hardly call it "weak", though I would call it vulnerable.
It seems to be working for them and no one is saying they should dismount their winning horse; people are saying they should kneecap it, but trying to lure away the younger part of that 30-40 group by playing more urban from the 90s.
WBLS is #1 with 60 years olds? Im sure that is what most stations strive for.
The SOS Band is a mainstream R&B band from the early to mid 1980s. They had 1 disco/R&B song (Take your time-1980). I dont know who Jimmy Russell is. What song does he sing? Also, I wasnt talking about one or two hour 6pm/or weekend Mix Show songs. I was talking about the station Monday-Friday from 10am to 6pm (work hours). Listen to the station tomorrow at 10am. You will hear the 1970s Memphis and New Orleans sounds of Al Green and Bill Withers. The station should be playing the 90s R&B sounds of Angela Wimbush,Deborah Cox, and Jesse Powell. They should also cherry pick current R&B songs.The current songs have a payola feel to them (30 times a week per song). Some East Coast Urban ACs are starting to move up to these 90s songs/artists. Since this is NYC,1980s R&B/Dance artists like Chandra Simmons,Rainy Davis and Intrigue should be added. These NYC based artists were played to death on WBLS and Kiss in the mid to late 1980s. PD Skip Dillard isnt from NYC and it shows.
There is no Neo Soul specialty show (WYBC-FM in New Haven). Neo Soul has a big East Coast following. No Neo Soul songs in regular rotation (like WHUR/DC and WBAV/Charlotte). No comtemporary Soulful House songs in regular rotation. Soulful House is big in the NYC metro area with blacks 30 plus.
The SOS Band is a mainstream R&B band from the early to mid 1980s. They had 1 disco/R&B song (Take your time-1980). I dont know who Jimmy Russell is. What song does he sing? Also, I wasnt talking about one or two hour 6pm/or weekend Mix Show songs. I was talking about the station Monday-Friday from 10am to 6pm (work hours). Listen to the station tomorrow at 10am. You will hear the 1970s Memphis and New Orleans sounds of Al Green and Bill Withers. The station should be playing the 90s R&B sounds of Angela Wimbush,Deborah Cox, and Jesse Powell. They should also cherry pick current R&B songs.The current songs have a payola feel to them (30 times a week per song). Some East Coast Urban ACs are starting to move up to these 90s songs/artists. Since this is NYC,1980s R&B/Dance artists like Chandra Simmons,Rainy Davis and Intrigue should be added. These NYC based artists were played to death on WBLS and Kiss in the mid to late 1980s. PD Skip Dillard isnt from NYC and it shows.
There is no Neo Soul specialty show (WYBC-FM in New Haven). Neo Soul has a big East Coast following. No Neo Soul songs in regular rotation (like WHUR/DC and WBAV/Charlotte). No comtemporary Soulful House songs in regular rotation. Soulful House is big in the NYC metro area with blacks 30 plus.
Skip Dillard is obsessed with the Jackson 5.
I think their dayparting is brilliant. They are the only signal catering to the black community and need to play safe songs during work hours, when service operations' front offices are open. The black community has a wealth of service operations with font offices. Drivetime they go a little deeper, and nighttime they do the storm, which I think is a good testing ground.
Weekends are another good example of how to take 90s heritage (from hot 97) and integrate it into the only signal serving a HUGE population.
I mean, you can pick faults with the station all you want, but THE LARGEST MINORITY of parents in the New York Metro area CHOOSES WBLS; AND THIS SUCCESS IS IN A PPM WORLD, IMAGINE HOW GOOD WBLS'S RATINGS WOULD HAVE BEEN 10 YEARS AGO.
That said, I do think there is room for another player in the 30+ urban segment, playing the same artists you mentioned in your posts. It's the same problem with Q104; like, I would love to hear like Cranberries, Oasis, Blur, Everclear, No Doubt, Sublime, Foo Fighters, Soul Asylum, Candlebox, Nine Inch Nails, yada-yada-yada on the only rock station in New York; but I can't, because those bands aren't "safe". But everyone will agree that Q104 is a brilliantly programmed signal; well, guess what, I feel the same can be said about WBLS.
Weekends are another good example of how to take 90s heritage (from hot 97) and integrate it into the only signal serving a HUGE population.
I mean, you can pick faults with the station all you want, but THE LARGEST MINORITY of parents in the New York Metro area CHOOSES WBLS; AND THIS SUCCESS IS IN A PPM WORLD, IMAGINE HOW GOOD WBLS'S RATINGS WOULD HAVE BEEN 10 YEARS AGO.
That said, I do think there is room for another player in the 30+ urban segment, playing the same artists you mentioned in your posts. It's the same problem with Q104; like, I would love to hear like Cranberries, Oasis, Blur, Everclear, No Doubt, Sublime, Foo Fighters, Soul Asylum, Candlebox, Nine Inch Nails, yada-yada-yada on the only rock station in New York; but I can't, because those bands aren't "safe". But everyone will agree that Q104 is a brilliantly programmed signal; well, guess what, I feel the same can be said about WBLS.
Brooklyndon said:I mean, you can pick faults with the station all you want, but THE LARGEST MINORITY of parents in the New York Metro area CHOOSES WBLS; AND THIS SUCCESS IS IN A PPM WORLD, IMAGINE HOW GOOD WBLS'S RATINGS WOULD HAVE BEEN 10 YEARS AGO.
I don't understand what you mean? Since the demise of 98.7 Kiss, WBLS is the only urban AC in the metro area so it goes without saying that it would be doing so well.
When Kiss went off the air during the Spring of 2012, it was rated #5. WBLS was around #10 or #11.
A lot of people only listen to WBLS because there is no place else to turn.
A lot of people only listen to WBLS because there is no place else to turn.
JerseyDude said:A lot of people only listen to WBLS because there is no place else to turn.
Exactly. I used to flip back and forth between BLS and Kiss, depending on what song was playing. Obviously that's not happening anymore.
It just occurred to me that if sales of 55-64 demos were to happen, it would have been before now because the population of that demo will soon begin to decrease, as the baby boomers age out of it and are replaced by Generation X. Now, there's a thought!DavidEduardo said:reelyreal said:The over 50 crowd is growing, but does that make them any easier to sell to? The resistance of agencies to the older demos is and has always been that the older a consumer gets, the more costly it becomes to influence their purchasing decisions. It's not that they can't be influenced, it's that it becomes so expensive to attempt to do so that it's not worth it.
Has that changed?
No, that has not changed. And there is somewhat of a trend towards looking at 18-49 more than 25-54 as the overall "catch-all" demo.
In TV, 18-49 is the sales demo and the one that pretty much determines whether shows get renewed or not. While CBS has been campaigning at the agency and client level to also recognize 35-64 and the value that 55-64 brings to advertisers, there does not seem to be much sign that the needle has moved... despite encouraging editorials and articles everywhere from Ad Age to the online journals.
Of course, the decisions on targeting are mostly coming from the client, not the agency. The agency just does what it is told, or it gets whacked.
Jeffrey said:I don't understand what you mean? Since the demise of 98.7 Kiss, WBLS is the only urban AC in the metro area so it goes without saying that it would be doing so well.
Better than Lite, better than 'CBS...it's a feat worth bragging about, one which was certainly not fait acompli when Kiss and WBLS merged.
Brooklyndon said:Jeffrey said:I don't understand what you mean? Since the demise of 98.7 Kiss, WBLS is the only urban AC in the metro area so it goes without saying that it would be doing so well.
Better than Lite, better than 'CBS...it's a feat worth bragging about, one which was certainly not fait acompli when Kiss and WBLS merged.
they can brag about it all they want but frankly when there were 2 urban AC's they did better combined that BLS does alone today. In a market as large as New York, with 1 urban AC it isn't suprising how well they're doing.
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