(I know... I'm writing about a radio station in Eastern Connecticut other than the KOOL station - go figure... :
)
Anyway, in my other media player, I've been sampling WBMW, and couldn't help but notice a few references to the word "fresh". A liner reminds listeners to hear "fresh and uplifting music" on WBMW. Even Heidi West dropped the "F" word (the five-letter one, of course) a few times earlier today.
Now, there is only one other station I know of that is using this strategy: Philadelphia's B101. Rather, they didn't ditch their legendary on-air moniker, but just used the word "fresh" in liners and whatnot. I believe the purpose is to prevent a competitor from going full-blown "Fresh" and giving them a run for their money. (More info in this thread from the Philadelphia board from 2007.) That is what I think is happening here in New London with WBMW.
)Anyway, in my other media player, I've been sampling WBMW, and couldn't help but notice a few references to the word "fresh". A liner reminds listeners to hear "fresh and uplifting music" on WBMW. Even Heidi West dropped the "F" word (the five-letter one, of course) a few times earlier today.
Now, there is only one other station I know of that is using this strategy: Philadelphia's B101. Rather, they didn't ditch their legendary on-air moniker, but just used the word "fresh" in liners and whatnot. I believe the purpose is to prevent a competitor from going full-blown "Fresh" and giving them a run for their money. (More info in this thread from the Philadelphia board from 2007.) That is what I think is happening here in New London with WBMW.