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radiosgreatest1

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La Fiesta-98.5 scored huge in the Hamptons-Riverhead book 5.2 12+...Personally I am shocked!
 
I'm not. Lots of hispanics living out in Riverhead. ;D

Unfortunately, it's also the only Spanish music station in town, so you don't have much choice -- 1580 doesn't make it out there. And forget about 92.7 or even the NYC Spanish stations (1280, 97.9, 105.9 and 93.1)
 
Not too shocked here either. As pointed out, the Hispanic population on the East End is growing rapidly and they are the only game in town. However, let me also point out that the Riverhamptons book is notorious for inconsistency...a station with a 5 share now might end up with a 1 share in the next book, then back to a 5, then a 3 and so on. The sample seems to be very small which leads to major variations from book to book.
 
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