Personally, (IMHO) it seems to me that they had a better signal at the old site. We used to get WBOQ quite well on the South Shore, thanks in part to that nice water path from Cape Ann to the South Shore. Except for the area near the Back Bay (WRBB), WBOQ used to have a fairly decent signal practically up to Manchester, NH. I think that this might be similar to another 107.3 scenario.... trying to aim their sights to the lucrative Boston market, instead of trying to super-serve the old coverage area. I think that they'd better off using the old site. It did very well for them for those many years. They don't hit the South Shore anymore. Downtown (Boston), it's much weaker than in the past. It's a great sounding format. Too bad we don't get it anymore. (*sigh*) Their audio also seems to be "missing something", unlike the old site which was superbly done. I'm sure they are still working out the "kinks" and such. But if they are on full-power, it doesn't match the old site. I used to get it in the car in Brockton. It's gone now.