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WBOQ sale, format change coming

I guess it's not important on TV, where the legal ID is often just superimposed on the program in little tiny letters at the top of the hour. Or we would not have WHDH-TV and WHDT, as well as WFXT and WFXZ, in Boston. For that matter, won't WKVB get "confused" with WKLB?
 
Interesting...meanwhile the "possible confusion with WCVB-TV" also shows up in the WROR-FM profile of The Boston Radio Dial at bostonradio.org (whomever wrote that page):

>>In July 1995, WCLB-FM changed calls to WKLB-FM, to alleviate ratings confusion with WCRB-FM 102.5 Boston, WCAV 97.7 Brockton, and even WCVB-TV 5 Boston.
--
True, though--the ID is shown briefly on TV
and would people really confuse them?
Note the "WCAV" mention: I believe it, too, was country at that time.
 
Still maintain that the mention of WCVB fails the sniff test and was probably inserted somewhere in the process by a fan -- through honest error or mischievous intent -- rather than a professional. The ratings in question measure radio listening, not television viewing. Why would there be any concern that call letters of a TV station would skew results?
 
CTListener said:
Still maintain that the mention of WCVB fails the sniff test and was probably inserted somewhere in the process by a fan -- through honest error or mischievous intent -- rather than a professional. The ratings in question measure radio listening, not television viewing. Why would there be any concern that call letters of a TV station would skew results?
Click to expand...
As I mentioned before, I think the issue was that it confused out of market media buyers.
 
CTListener said:
How far would such a mistaken buy get before someone realized that the audio spot(s) meant to be aired on a country radio station were instead going to an ABC TV affiliate?
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That's not the point... the image one confusing-call-letters station has might be transferred to another of the confusing-call stations. So if a buyer associated the radio station with audience of a certain kind, that image might transfer to another or to the TV station.

Media planners and buyers may deal with over a thousand stations in over a hundred major markets, so confusion based on similar call letters in the same market area is a real concern.
 
When the WCLB/WKLB thing was going on nobody inside of 128 knew what WKOX was

and today, the situation is pretty much the same, just on a different frequency.

But I stand corrected
 
MRBIboredop said:
When the WCLB/WKLB thing was going on nobody inside of 128 knew what WKOX was

and today, the situation is pretty much the same, just on a different frequency.
Click to expand...

Except for that the WKOX transmitter is now in Saugus, so most of its listeners would now be inside of Route 128, no longer outside to the west of it.

The watt 2500 watt day signal can be heard, though weak, outside of 128, but I doubt that the 26 watt night signal even makes it to the highway.
 
Yup the WXKS (AM) and WKOX (AM) call swap was in early 2010 as 1200 went to conserv talk format. Earlier, WKOX was at 1190, then 1200 before being placed on 1430.
In the 80s or 90s, WKOX had Morgan White Jr's Talking Trivia. Studios were on Mt Wayte Ave in Framingham
 
Eli Polonsky said:
Except for that the WKOX transmitter is now in Saugus, so most of its listeners would now be inside of Route 128, no longer outside to the west of it.

The watt 2500 watt day signal can be heard, though weak, outside of 128, but I doubt that the 26 watt night signal even makes it to the highway.
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the night signal only has to make it to Everett

and as for their listeners being inside 128, I say what listeners?

If you asked 1000 random people in the Boston listening area, say anywhere inside Rt 495 two questions 1) have you listened to WKOX, and 2) what frequency are they on .... how many people could answer "yes" and "1200 AM"?

Question 1 is easily answered wrong, people will say yes even if they don't, Question 2 is a better indicator of if they know the station exists, and if 20 people could answer it correctly I'd be amazed
 
MRBIboredop said:
the night signal only has to make it to Everett

and as for their listeners being inside 128, I say what listeners?

If you asked 1000 random people in the Boston listening area, say anywhere inside Rt 495 two questions 1) have you listened to WKOX, and 2) what frequency are they on .... how many people could answer "yes" and "1200 AM"?

Question 1 is easily answered wrong, people will say yes even if they don't, Question 2 is a better indicator of if they know the station exists, and if 20 people could answer it correctly I'd be amazed
Click to expand...

As A Class D, WKOX 1430 has no requirement to cover its city of license at night.
 
then why did they bother changing the COL from Medford to Everett?

Because with their predicted night coverage of about a 4 mile radius from the tower they barely cover half of Everett and none of Medford. Granted this is from the Radio-Locator map, and to cover all of Everett they are still under 5 miles
 
I believe the city of license changed when they added night service from the transmitter on RBP at Wellington Circle in Medford, with 5k days, 1k directional towards Everett at night.
 
MRBIboredop said:
then why did they bother changing the COL from Medford to Everett?

Because with their predicted night coverage of about a 4 mile radius from the tower they barely cover half of Everett and none of Medford. Granted this is from the Radio-Locator map, and to cover all of Everett they are still under 5 miles
Click to expand...
It probably wasn't a class D back when they were directional?
 
From The Boston Radio Dial/ bostonradio.org
(Has not been updated for awhile; I had to look up "WXKS (AM) 1430", the previous calls

>>One major change to the AM operation did come to pass in the late eighties: the addition of night operation with a second tower and 1,000 watts. Under the rules then in effect, WXKS had to change community of license, since the null in the 1430 night signal made it impossible to cover the old city of license, Medford. As “WXKS Everett”, 1430 continued to play standards—albeit off a satellite feed—through the nineties.

From 1975 when it was a daytimer
 
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