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WBOQ

T

Tomgsinger

I haven’t been on the North Shore in a while, but is WBOQ now completely “off the bird” (outside of weekends)? It seems weird that a station that brands itself as “Keep it Local” is inherently not local for much of the week, but I don’t know.
 
I no longer get up to the Boston area more than a couple of times a year and haven't listened much to WBOQ at any rate since it flipped to AC, but I remember a lot of that station's advertising in its classic hits days being for local mom-and-pop restaurants. I'd imagine that advertising dried up with the onset of the pandemic, along with other purely local accounts, which in turn limited the station's ability to retain and pay any sort of air staff. I wouldn't look for local talent to return whenever this ordeal ends (next spring? late next year? never?) if audience numbers haven't fallen off a cliff.
 
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