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WBOS and Big 103

D

dhoule

WBOS and Big 103 seem to have taken nosedives in 6 plus. Wonder if they did any better in their demos. WKLB might have had a great book. Again, hard to tell just looking at 6 plus numbers.
 
Both of them did? WBOS seems to be remaining steady, a little up, and a little down, but all and all, they seem to be remaing consistent during the past 3 months.

Big 103, on the other hand. An argument can be at least made that WROR's (+.0.9) share came at the expense of WBGB (-1.0) instead.
 
Retro said:
Both of them did? WBOS seems to be remaining steady, a little up, and a little down, but all and all, they seem to be remaing consistent during the past 3 months.

Big 103, on the other hand. An argument can be at least made that WROR's (+.0.9) share came at the expense of WBGB (-1.0) instead.
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These are all just wobbles. 'ROR, 'BGB, 'BOS and WZLX are all chasing the same listener -- white, male, 25-54. And there are plenty of them to chase in the Boston market. As panelists change, you get some who might prefer one blend of rock and rock-ish old music to the others and there you'll see the book-to-book wobble.
 
CTListener said:
These are all just wobbles. 'ROR, 'BGB, 'BOS and WZLX are all chasing the same listener -- white, male, 25-54. And there are plenty of them to chase in the Boston market. As panelists change, you get some who might prefer one blend of rock and rock-ish old music to the others and there you'll see the book-to-book wobble.
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Well, WBGB is very likely to rebound.

We will have to continue looking at WBOS, and how they are trending.
 
WBGB and Entercom are going to have to spend some money on personalities if they want to get some of the listeners from WZLX and WROR.
 
wcozBoston said:
WBGB and Entercom are going to have to spend some money on personalities if they want to get some of the listeners from WZLX and WROR.
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As the moving target moves on from the era of personality radio, personalities are going to become less important to them when they're looking for their generation's music on the radio.

And it's Audacy. Too bad if you liked the old name better. Did you keep calling the station at 94.5 WCOZ after it changed its call to WZOU?
 
wcozBoston said:
WBGB and Entercom are going to have to spend some money on personalities if they want to get some of the listeners from WZLX and WROR.
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I am not so sure that fits the genre of the format. True, Entercom was considering adding on-air talent on "93.7 Mike FM", one year before the move of WEEI to FM, however, they never ended going forward with it at all.

Besides, with no DJ's, they really do not need a whole lot of listeners to turn a profit either.
 
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