its not a coincidence that the music selection improved at WXRV with Dana out of the building.
to answer the question about The River getting equal ratings with BOS while maintaining a weaker signal: it reminds me of when weak-signaled WFNX got its best ratings ever in the mid-90's despite powerhouse WBCN turning to a more alternative playlist. Listeners listened thru FNX's static because BCN couldnt match the playlist. It really is as simple as that. FNX's cume increased 50-70k because the music was better than it was three to four years earlier. And those listeners couldnt here that music anywhere else, BCN included. It was worth sitting thru a few scratches of static to hear a new Chili Peppers or Nirvana song while BCN was playing U2's Sunday Bloody Sunday for the gazillionth time.
Same goes for the River. If they are playing an acoustic Radiohead b-side and then-triple A BOS was playing Stop Draggin My Heart around for the gazillionth, guess who wins the battle for the AAA listener?
good for XRV. horray for the little guy. but let's see if they have the smarts to capitalize on owning the AAA brand in the market.
I worked there once, so I can honestly say, I doubt it.