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WBOS...what do you think?

C

ckik

Guest
Do people like this station? How are the ratings, what is their history/heritage in Boston.

I'm curious, because I stumbled on the online stream, and I think it sounds like a great station.
 
> Do people like this station? How are the ratings, what is
> their history/heritage in Boston.
>
> I'm curious, because I stumbled on the online stream, and I
> think it sounds like a great station.
>

IMHO, I think the River does a much better job with the AAA format. Scott Lucus does a great job in the morning. I have a hard time picking up the River on the radio where I work in Boston, but luckily the station streams online.
 
Somebody asked about the history of WBOS-92.9, so let me give you the Cliff Notes version (but it's still a long post; bear with me):

The station went on the air around 1958, and often simulcasted then-sister WBOS-1600 (now WUNR). For the first decade or so, I believe the FM did not simulcast ethnic shows on the AM.

The programming simulcast on the two, and heard on FM when it was separate fromn the AM, was beautiful music. The BM format stayed in place until about the mid 1970's.

For about three years, 1975-1978, WBOS' musical format was a hoirrible mish-mash of beautiful music, contempoary pop, and a few other things. It created even worse "trainwrecks" than today's "Jack"-type formats. Almost nobody listened to it; the station during this time was near the bottom of the Arbitron list.

In 1978 came a major turning point: The station flipped to disco. It began in March, when Ron Robin, who left the then-WVBF-105.7 when they cut back on the length of a Sunday-night disco show he was doing there ('VBF cut the show in half from four hours to two), came to WBOS and again was doing a four-hour disco show on Sunday nights.

The station was impressed, and within a month, Robin, Vinnie Peruzzi, and John "T.C." Luongo (who would go on to become a top record producer) alternated doing a seven-nights-a-week disco block from 8 P.M. to 12 Midnight.

Again, this block was by far WBOS' most-listened-to programming, so in the Summer of 1978, the disco block was expanded to include all day Saturday and Sunday as well as weeknights, and by September, WBOS was New England's first 24/7 disco station. Prior to 1978, WBOS was largely automated; after the flip to 24/7 disco, the station would have live announcers around the clock.

Twice over the next few months, WBOS actually made it into the top ten of Arbitron in 12-plus listening (the only two times it has ever done so). But when WXKS-107.9 flipped to disco in early 1979 (and eventually hiring Peruzzi away from WBOS), WBOS' ratings faltered, and by early 1980, the station was flipped to an adult contemporary format. The AC format only lasted two years.

In 1982, the station flipped to rock for about a year and a half. For part of that time, it was being programmed by Boston radio legend Maxanne Satori, and was very much at the "cutting edge" of the music at that time. But although the station was receiving raves for it's creativitity, then-owner Herbert Hoffman pulled the plug on the rock format in July of 1983 because the station was not very popular or making much money.

For much of the remainder of the 1980's, WBOS was a country-music station. WBOS attracted a larger overall audience than it did during it's AC or rock days, and drove WDLW-1330 out of the format. It wasn't one of the Hub's highest-rated stations, but it did have a very loyal audience.

Hoffman sold the station to Sconnix, who in turn sold it to Acklerly a few years later. In 1989, Ackerly dumped country and flipped WBOS to what would later be referred to as a "Triple A" (Adult Album Alternative) format. Although there have been various "tweaks" made to the format over the years under the ownership of Acklerly, then Granum, and now Greater Media, WBOS has had some sort of Triple-A format for the last sixteen years.

Although not too successful in overall audience the last several years (although the station's 12-plus ratings did climb between Spring and Summer 2005), WBOS appears to attract a highly-desirable audience with money to spend. For this reason, Greater Media seems content to keep the status quo at 92.9.

One last thing: Were the call letters of this station not "WBOS", we probably would have seen six of seven different sets of call letters on 92.9 over the last three decades.
 
> Do people like this station? How are the ratings, what is
> their history/heritage in Boston.

It's hard to describe. The 12+ ratings have always led it to be one of the lowest rated Class B FMs, although Eli Polonsky has mentioned a few times that WBOS billing is #2 in Greater Media's cluster due to the affluent target audience.

Since 1989, WBOS has been some sort of Hot AC/AAA blend. At times it has been more mainstream based, other times (like now) it has gone more toward the AAA roots.

It hasn't been free from speculation: In 1999, WBOS nearly became "92.9 FM Talk
, but the loss instead went to Smooth Jazz sister station WSJZ. In 2000, the station was highly rumored to flip to a Jammin' Oldies format (like sisters WEJM Philadelphia and WGRV Detroit), but this never came to fruition.

In April 2005, after weeks of promising changes (and speculation that a Jack FM clone would land at 92.9, like sister WBEN Philadelphia), WBOS flipped to a more AAA blend of music, while at the same time firing the morning show and adding an acoustic evening show. These changes were made partially in the effort to throw off Infinity's plans to launch a Jack FM competitor, but Entercom ended up launching a Jack clone later that week.

> I'm curious, because I stumbled on the online stream, and I
> think it sounds like a great station.

As others have said, if you are looking for a real AAA blend, you may want to check out WBOS' competitor, rimshot WXRV "92.5 The River".

(Then again, if you enjoy WBOS' blend, I'd like to suggest WXRT/Chicago; though it certainly isn't in this market, it has a very similar playlist and streams online as well.)
 
> It's hard to describe. The 12+ ratings have always led it to
> be one of the lowest rated Class B FMs, although Eli
> Polonsky has mentioned a few times that WBOS billing is #2
> in Greater Media's cluster due to the affluent target
> audience.

That's what I was told by someone on the inside there.

> (Then again, if you enjoy WBOS' blend, I'd like to suggest
> WXRT/Chicago; though it certainly isn't in this market, it
> has a very similar playlist and streams online as well.)

Tying back to Boston, I not only remember when WXRT Chicago PD Norm Winer was on WBCN in the very late 60's/early 70's, but also hearing him when he was a college DJ on 25-watt WBRS Waltham at Brandeis University in 1968.
 
To WBOS,

YOU'RE NO WXRT!

It's hard to describe. The 12+ ratings have always led it
> to
> > be one of the lowest rated Class B FMs, although Eli
> > Polonsky has mentioned a few times that WBOS billing is #2
>
> > in Greater Media's cluster due to the affluent target
> > audience.
>
> That's what I was told by someone on the inside there.
>
> > (Then again, if you enjoy WBOS' blend, I'd like to suggest
>
> > WXRT/Chicago; though it certainly isn't in this market, it
>
> > has a very similar playlist and streams online as well.)
>
> Tying back to Boston, I not only remember when WXRT Chicago
> PD Norm Winer was on WBCN in the very late 60's/early 70's,
> but also hearing him when he was a college DJ on 25-watt
> WBRS Waltham at Brandeis University in 1968.
> <P ID="signature">______________
Norm Rosen
</P>
 
If I'm going to listen to a commercial music station, WBOS is my first choice. 12+ numbers are not as important as A25-49 which is their wheelhouse. WXRV is also a good station, but somewhat signal challenged in parts of Boston.
 
Great history lesson Joseph, I can't dispute a thing that you have said. Here's a little bit more on the 1982-1983 rock format. Initially, in January 1982, when it first went rock, WBOS seemed to be going directly against WCOZ, which was a complete failure. Later on, in 1982, I understand that
Clark Schmidt was hired to consult BOS, and Jerry Goodwin, was brought in as Program Director, as well as for mornings. The station became much more musically adventurous, at that time. It was in the spring of 1983, that Maxanne took over, bringing in Bob Slavin, (ex-WBCN/WCOZ) with her, to start that legendary short lived modern rock format, that went under in July, 1983.


> Somebody asked about the history of WBOS-92.9, so let me
> give you the Cliff Notes version (but it's still a long
> post; bear with me):
>
> The station went on the air around 1958, and often
> simulcasted then-sister WBOS-1600 (now WUNR). For the first
> decade or so, I believe the FM did not simulcast ethnic
> shows on the AM.
>
> The programming simulcast on the two, and heard on FM when
> it was separate fromn the AM, was beautiful music. The BM
> format stayed in place until about the mid 1970's.
>
> For about three years, 1975-1978, WBOS' musical format was a
> hoirrible mish-mash of beautiful music, contempoary pop, and
> a few other things. It created even worse "trainwrecks" than
> today's "Jack"-type formats. Almost nobody listened to it;
> the station during this time was near the bottom of the
> Arbitron list.
>
> In 1978 came a major turning point: The station flipped to
> disco. It began in March, when Ron Robin, who left the
> then-WVBF-105.7 when they cut back on the length of a
> Sunday-night disco show he was doing there ('VBF cut the
> show in half from four hours to two), came to WBOS and again
> was doing a four-hour disco show on Sunday nights.
>
> The station was impressed, and within a month, Robin, Vinnie
> Peruzzi, and John "T.C." Luongo (who would go on to become a
> top record producer) alternated doing a seven-nights-a-week
> disco block from 8 P.M. to 12 Midnight.
>
> Again, this block was by far WBOS' most-listened-to
> programming, so in the Summer of 1978, the disco block was
> expanded to include all day Saturday and Sunday as well as
> weeknights, and by September, WBOS was New England's first
> 24/7 disco station. Prior to 1978, WBOS was largely
> automated; after the flip to 24/7 disco, the station would
> have live announcers around the clock.
>
> Twice over the next few months, WBOS actually made it into
> the top ten of Arbitron in 12-plus listening (the only two
> times it has ever done so). But when WXKS-107.9 flipped to
> disco in early 1979 (and eventually hiring Peruzzi away from
> WBOS), WBOS' ratings faltered, and by early 1980, the
> station was flipped to an adult contemporary format. The AC
> format only lasted two years.
>
> In 1982, the station flipped to rock for about a year and a
> half. For part of that time, it was being programmed by
> Boston radio legend Maxanne Satori, and was very much at the
> "cutting edge" of the music at that time. But although the
> station was receiving raves for it's creativitity,
> then-owner Herbert Hoffman pulled the plug on the rock
> format in July of 1983 because the station was not very
> popular or making much money.
>
> For much of the remainder of the 1980's, WBOS was a
> country-music station. WBOS attracted a larger overall
> audience than it did during it's AC or rock days, and drove
> WDLW-1330 out of the format. It wasn't one of the Hub's
> highest-rated stations, but it did have a very loyal
> audience.
>
> Hoffman sold the station to Sconnix, who in turn sold it to
> Acklerly a few years later. In 1989, Ackerly dumped country
> and flipped WBOS to what would later be referred to as a
> "Triple A" (Adult Album Alternative) format. Although there
> have been various "tweaks" made to the format over the years
> under the ownership of Acklerly, then Granum, and now
> Greater Media, WBOS has had some sort of Triple-A format for
> the last sixteen years.
>
> Although not too successful in overall audience the last
> several years (although the station's 12-plus ratings did
> climb between Spring and Summer 2005), WBOS appears to
> attract a highly-desirable audience with money to spend. For
> this reason, Greater Media seems content to keep the status
> quo at 92.9.
>
> One last thing: Were the call letters of this station not
> "WBOS", we probably would have seen six of seven different
> sets of call letters on 92.9 over the last three decades.
>
 
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