WBRZ Baton Rouge Makes News Management Changes
Manship family-owned ABC affiliate WBRZ Baton Rouge, La., has promoted Trey Schmaltz to director of news following the retirement of veteran newsman Lee Polowczuk. Polowczuk has been WBRZ’s news director for the last five-and-a-half years after leading the station’s investigative unit. A startup...
Manship family-owned ABC affiliate WBRZ Baton Rouge, La., has promoted Trey Schmaltz to director of news following the retirement of veteran newsman Lee Polowczuk. Polowczuk has been WBRZ’s news director for the last five-and-a-half years after leading the station’s investigative unit. A startup expert, Polowczuk launched and expanded news operations throughout his career in New Orleans, the Carolinas and Florida.
Polowczuk and Schmaltz, who was the assistant news director for the last five years, expanded WBRZ newscasts. The pair spearheaded the launch of WBRZ Plus, the station’s free, over-the-air and streaming news channel that features exclusive morning and evening newscasts, unscheduled breaking news coverage and original local programming.