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WBT continues to fall in the ratings

I think it's a content issue more than a signal issue but that's just my opinion. In afternoon drive it's hard to really do almost any topic justice because they cram so many commercials into an hour.
 
Charlotte at 6 is embarrassing radio. An anchor who sounds like he's talking to a 5-year old, juvenile sound effects and movie clips, it's not a newscast or news magazine, it's a college radio project.
 
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