the 9 to midnight host at WBT just announced he will be leaving WBT on 3/31.
Replaced with tape delayed programming.
Replaced with tape delayed programming.
Mike Sheridan said:I miss the days when WBT was live and local 24/7 granted that was a long time ago (before 1985). Going by the overall ratings I'd say they have problems, I'm not sure how they can fix them.
TheBigA said:Mike Sheridan said:I miss the days when WBT was live and local 24/7 granted that was a long time ago (before 1985). Going by the overall ratings I'd say they have problems, I'm not sure how they can fix them.
I think by this move they've decided they can't fix them. The only thing they can do is continue local programming where there are local sponsors.
I posted this in another group, but it was about WBT: Take a listen to the spots airing from 7 to midnight. How many are for local stores? How many are from networks. You can tell the difference because the network spots are usually for 1-800 numbers, GEICO, or drugs. If the majority of the money is coming from a network, then the local show is extraneous. They'd make the same money without it. Ultimately, it all gets back to the huge drop in advertising. That 20% a few years back translates to about 5 hours of local programming. That's 7 to midnight.
Mike Walker said:I guess I'm really showing my age, but I seriously miss "Hello Henry". Wat a warm, friendly voice in the night.
Mike Walker said:I guess I'm really showing my age, but I seriously miss "Hello Henry". Wat a warm, friendly voice in the night.
yugoidar said:Mike, I agree totally with your posts. While the price is right for WBT, the return of Jason Lewis is hardly something that I look forward to. I didn't give a rip about him when he was on afternoon drive.
I find it interesting that WBT couldn't afford to keep Pete Kaliner on board, but they now have doubled up, and sometimes triple up, on the number of people reporting within each traffic report. That's got to be costing them some more money. And basically, what they contribute to the traffic report is how long it should take you to travel from one point to another - rarely is that important, pressing information. It's window dressing at best!
Not true, though I did like H.A. Thompson as a DJ.Mike Walker said:H.A Thompson was one such person. Yeah, he played music...and nobody listened to "H" for the tunes! It was all about "what is that guy talking about today?"