Well, I don't live around Charlotte any more, but I grew up in Rock Hill, and I sure listened to WBT quite a lot.
I still can listen to WBT at night if I want. Central Pennsylvania where I live now is pretty nicely in the lobe pointing north from their transmitters. Most nights I can get a good signal even on my car radio. Well, the JVC one I have now and the one I store downstairs for backup purposes has a pretty good AM tuner. The Sony one I had for a while couldn't get a clear signal from WBT from Carolina Place Mall. Actually the JVC one I have now can get WBZ in HD for several minutes at a time.
I have also questioned the need for 99.3, I never have had a problem with getting a signal from 1110 day or night from anywhere in York, Chester, or Lancaster Counties. That was, until my parents moved up to Polk County. I can get 99.3 weakly all the way to their house going out U. S. 74, and pretty strongly between Gastonia and Forest City. Then again, I can get WMIT's HD from northern Meck County using the aforementioned JVC radio, so it must have a solid FM tuner as well. I always wondered why I couldn't get WBT when I lived in Asheville, I once emailed the staff at WBT about it (this was the late '90s) and they were nice enough to explain the WBT versus KFAB situation to me in a response.
The really odd thing I have found with WBT's signal is that the daytime groundwave signal travels quite well to the north ... I usually can keep my radio on 1110 all the way to the NC/VA border on I-77 when heading back home, but at night I sometimes struggle to get a signal. In fact, one rainy night a couple of years ago, I couldn't get anything on 1110 while heading south through southern Virginia and NC all the way to Statesville. I got a better signal from the bounce into Winchester, VA than I did from northern Iredell County! That really annoyed me, the Panthers were losing to the Cowboys that night (I think it was a Thursday) and I really wanted to listen to that game.
Heading south, I was able to get WBT clearly to about the Richland County line back when I lived in Columbia (mid-'90s). When I was a kid, we listened to WBT on the car radio at night when we were on beach trips to Charleston. Never could get it from Myrtle Beach (there's your null to the southeast). Actually, I recall getting a pretty clear signal on a Chicago station on one of those Charleston trips, probably WBBM or WLS on one of those trips (that was probably in the late '70s, on the factory GM radio in Dad's '69 Impala).
vchimpanzee, I also have in the past gotten KMOX pretty clearly while making evening runs back to Asheville from Rock Hill ...
Oh, and DerekJMU, WSVA is a nice and solid station, my radio goes to 550 any time I am passing through the Shenandoah Valley.
Sorry if I rambled on too much here ... it's just that I have done a lot of listening to WBT in my time, 'tis a shame you don't get green stamps or My Coke Reward points for it...