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WBTS to start a 4am Newscast on July 31st

http://www.adweek.com/tvspy/nbc-boston-still-finding-way-after-six-months/192594

Here is an update on WBTS and this article suggests why NBC is pushing a 4am newscast for NBC Boston.

A report out says NBC Boston is struggling to make its mark in the market.

The Boston Globe says since the station joined the other five stations, including the former NBC affiliate of 20 years, WHDH Channel 7, NBC Boston finishes last in the ratings.

According to the July ratings WCVB Channel 5 is the clear frontrunner, winning more newscasts than any other station in Boston, while NBC Boston lags far behind, finishing last — well behind NBC’s former affiliate, WHDH-TV — in the ratings for every newscast except 11 p.m., when it finished fourth in total households.”
Click to expand...


I say wait for the Olympics in 2018 and see if WBTS gets a boost in the ratings by then.
 
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