It’s not about the ratings. It about the revenue.
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WBUF Flips To Rock
- Thread starter TheBigA
- Start date
It’s not about the ratings. It about the revenue.
And various Spanish language formats in markets that are 20% Hispanic or greater.
And Urban and/or Urban AC in the markets with high percentages of Black residents
Townsquare also welcomed the breeze. A flop. I would not take advice from Townsquare.
Let them flip oldies. WECK would win. We market. We are local. We sound like a top ten market. I would welcome the competition.
They are incompetent. They inherited a country format and an urban format. The formats they have created have flopped
Country would not work on weck or I would have done it. Oldies does.
So did Detroit(though Entercom owns that station in question). And THEY flipped theirs to Alternative when Windsor's 89X switched to country.
Any reason why Classic Country (Johnny Cash, etc...) would not work on WECK? I'm not suggesting that you try it. WECK is beating WBUF, WEDG, and others in the latest ratings. Your station is doing quite nicely.
It's still well below your 5 share guarantee and is not beating WHTT (Classic Hits).
Listening habits in a city like Buffalo are entrenched. Without significant population churn or growth, you are just recycling the same people. WBUF will get nowhere with its current playlist. It's a great example of why people stop using Radio...
Huh? One thing has nothing to do with the other.
There is a very small segment that would want c classic country format. Btw, WECK also beat WMSX , WLKK,
The way things are looking, I don’t think many stations will hit a 5 share. A 4 share WECK is easily in our range, and in 45 plus we are top 4 in metro. That’s all I care about.
The FCC has an issue in front of it right now of allowing original programming on translators. I have the best translator in the market and getting another
if that gets passed, I know exactly what I am going to do.
As far as Buf, that was the wrong format decision. However, it will help WECK and our sister station More 101.1. They had a nice cume gain this ratings period.
I'm curious if Townsquare's making Chris Crowley OM of the cluster in February has anything to do with the flip? I noticed the imaging voice on WBUF sounds just like the one for Rochester's WCMF, for which Crowley was PD.
To follow up on something TheBigA mentioned: YES, Rochester has 2 country stations. WBEE is the gold standard in the city. WNBL is a non-starter; it's Rochester's answer to WBUF(in terms of how many formats it's burned through in the past 20 years). There are NO local staffers on 107.3 the Bull; everything's either via satellite or voice-tracking. WBEE at least has the majority of its staff live and local.
That's because it's a rim shot that barely reaches the city. I'd suggest that WLKK has better coverage of Buffalo than WNBL has of Rochester.
I'd suggest that you're wrong, especially inside buildings. Even in cars WLKK is listenable in the eastern suburbs but not in buildings without an antenna. In the city, and north and south of the city even car listening needed help from a translator or two.
I was talking about WNBL in Rochester.
Possible. PDs like to repeat the things they've done before. If it fails, then he's on to Albuquerque, Green Bay or The Beach...
Even at rather market autonomous Townsquare, group owned stations do not make format changes or modifications based on the local PD. To the contrary, the PD is hired to fit the format corporate (with or without the local manager's participation) has determined best fits their strategy.
Of course, a PD may be hired to come in and effect a predetermined change. But it is seldom the PD alone that makes a programming decision. Some PDs are specialists in a single format... others are able to do nearly any format presented to them.
Since this guy has been the OM for a while, he may have suggested the change. The strategy seems to be "Out Rock the aging Classic Rocker". It's lame and it makes Radio look ridiculous. Another station playing Boston, Led Zeppelin, AC/DC won't work. White men between 25-45 are likely to be listening to Rap, Hip Hop, or Country. They are more likely to be listening to their own playlists...
Format changes are made for financial reasons, not personal taste in music. Nobody suggests changes in programming without first running it past the sales folks. If they can sell it, they make the change.
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