WBZ-AM Boston's Top Billing Station In 2010

[DToTheJ]

Per BIA/Kelsey, by way of Jessica Heslam:
http://news.bostonherald.com/busine...stations_in__from_ads/srvc=home&position=also

WBZ-AM (1030) “News Radio” earned a cool $28 million in gross advertising revenues in 2010 — up more than 10 percent from $25.3 million the year before... Sports radio powerhouse WEEI-AM (850) was second, raking in an estimated $24.25 million last year compared to $23.2 million the previous year...

News/talk stations proved to be a dominant billing force nationwide in 2010, with six of the top ten stations on BIA's list consisting of spoken word stations - and number one, of course, being Washington, D.C.'s behemoth, WTOP.

 

[raccoonradio]

>>Conservative talk station WRKO-AM (680) pulled in $6.5 million while rival WTKK-FM (96.9) earned $6.4 million.

Not bad considering the fairly low ratings of both.
98.5 makes a bit more than half of what WEEI made but $13.5 million isn't bad! (An NFL lockout
would cost them dearly though)

It mentions WBZ broadcasts news, and yes most of the day when people listen to them they do
but don't forget they're a talker from 8 pm-5:30 am; less people listening, true, but part of their
earnings must be coming from those hours, too, as a talk outlet.

 

[Laurence Glavin]

The stories about Vacay Jay's latest suspension reveal that he is paid in the neighborhood of ONE Million dollars....about one-sixth of the station's revenues! Same with Howie. Considering the moves WTKKK has made to cut expenses lately, maybe they're trying to get out from under Severin's contract. Maybe he could go back to political consulting for some whacko Republican.

 

[DToTheJ]

The stories about Vacay Jay's latest suspension reveal that he is paid in the neighborhood of ONE Million dollars...

Who signed off on that deal, Dr. Evil? :

 

[raccoonradio]

"the neighborhood of..."

As Norma Nathan would say, nice neighborhood! And yes that's quite a chunk out of TKK's earnings.
He must seem like the superstar ballplayer who gets a mega salary but then his batting average suffers, he's often injured, etc., and you can imagine the other players on the team (all of whom,
when their salaries are added up, don't equal the superstar) grumbling about how they're living on a pittance while Mr. Washed Up at the other end of the bench is a multi-millionaire!

And then the team gets rid of the superstar to shed salary. ("They tell you you're a family and then they trade one of the kids"--Bill Lee. Can you tell it's Opening Day?)

I don't know if he'd get a consulting job but there are certainly consultants out there; Dick Morris comes to mind. At one time he worked for Bill Clinton and more recently he served as an advisor for
Christy Mihos, but that didn't work out to well. (Once Mihos' checks dried up, he was gone.)

 

[thetheo]

So 98.5 has a higher Cume than 850 and only 24% less of a 12+ rating, yet is billing half?

Not knocking 98.5 by that statement, what their billing is fantastic.

But if a station with very similar listeners can bill 2X as much doesn't that further prove that showing your advertisers your listeners will be activated by their ads is far more important than these ratings?

850 is the 10th most listened to station in the market as of last month, yet they make more than all others besides 1030.

If the ratings were all that important 850 should be the 10th billing station as well.