• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

WBZ TV rebranding begins with Super Bowl

P

persido

I thought CBS 4 was going to go back to WBZ, In the begining of Jan. I did hear WBZ several times on air, I have been watching the news for the past several weeks, the name WBZ has never once been used, it's all CBS 4, did they drop going back to BZ all together???
Btw Like I said Ihave been watching CBS 4 news cast, and I have to say it's a bore, for my tast. I think the best news in Boston is.....
1. WHDH 7
2. FOX 25
3. tie for most boring news cast CBS 4 WCVB 5
 
Re: CBS 4, not WBZ

If you look at the board, this is discussed several threads down on "Any WBZ Rebranding updates?" which is a thread I started. The rollout is "expected" to be Superbowl Sunday (but please don't quote that anyone). Read the entire thread for the details.

(Feburary seems to be a poplular time to roll out new looks for CBS stations this year, as the CBS affiliate where I am appears to be getting ready for a roll out on Thursday, which just happens to be Feburary 1st)
 
Re: CBS 4, not WBZ

Actually, since last night, reporters used "WBZ News" when signing off reports.
 
Re: CBS 4, not WBZ: The Plan

It seems like the plan is to mention WBZ alot as a preliminary way of making the transition with the actually implementation on SuperBowl Sunday. It's a way to get people gradually use to the change and for people to make the connection between CBS 4 and WBZ.
 
Re: CBS 4, not WBZ

I actually noticed that during The Price is Right today, they did not show the blue rectangle with "CBS 4" at all, but at about the half-hour mark, there was this logo in the corner that was 3 light blue squares with the letters "W B Z". So, it seems to me like they're phasing it in.
 
Re: CBS 4, not WBZ

I do not live in the Boston area. But has anyone looked at their web site? Maybe WBZ will be mentioned there.
 
Re: CBS 4, not WBZ

Ethan, the reporters starting ending their reports with "WBZ News" way before January 29. You're a day late and a dollar short my friend.

Perhaps, they should go back to doing thier "sig outs" saying (for example), "Live in Boston, Joe Schmuck, WBZ 4 News" (just like they did before going to the CBS 4 News crap)...getting the channel number in there.
 
Re: CBS 4, not WBZ

I agree, WBZ 4 news sounds better to me. Today their website has changed to wbztv.com. Previously, this URL would just redirect you to cbs4boston.com.
 
Re: CBS 4, not WBZ

This is SOOO confusing!
You type in www.wbztv.com and it says CBS4Boston.com.
You watch channel 4 and they say tonight at 11 on WBZ News, but they show the CBS4 logo.
You watch the news on channel 4 and the intros say "This is CBS4News live at ______"
You watch the news on channel 4 and anchors say "WBZ's so and so is live" and reporters say "Live In Boston _____ WBZ News."

REDICULOUS! Why don't they just change it all at once, that's what I would do!

Just my two cents!
 
Re: CBS 4, not WBZ

Thanks, but that ad doesn't really tell us much about the actual logo, I guess we'll just have to wait...
 
Re: CBS 4, not WBZ

Ok, now it's official. They have updated the logo on the webpage. CBS4boston.com now redirects to wbztv.com and they have indeed changed the logo to 3 blue blocks that say WBZ. But where's the 4? It's all about the 4, and there's no 4?

Interesting thing is, in the market where I live, the CBS station also dropped thier station number in lew of the CBS EYE. This must be the new style, I guess.
 
As the Super Bowl starts, Ch 4 is launching its rumored rebranding. Those soft-pedaled call letters are
back in a big way. CBS4? No way, it's W-B-Z (each letter in a rectangle) 4...
And yes that is "bob" the talking baby with Jack Williams in one such spot
 
Re: CBS 4, not WBZ

I saw it too--new logo, and Jack Williams with Bob the talking baby. W-B-Z 4 in, as mentioned, BBC-style
letters
 
RobertAnthony said:
I saw the look on the new website wbztv.com--simple, yet elegant. They do have the CBS eye in a yellow box, but no "4."
Click to expand...

the promos have w-b-z-4 in the bbc-like box font.

but some of the new "bugs" seem to be in the old school dymo font --http://www.myfonts.com/browse/keyword/dymo/
 
raccoonradio said:
As the Super Bowl starts, Ch 4 is launching its rumored rebranding. Those soft-pedaled call letters are
back in a big way. CBS4? No way, it's W-B-Z (each letter in a rectangle) 4...
And yes that is "bob" the talking baby with Jack Williams in one such spot
Click to expand...

there was one with lisa hughes and the monkey. lame.

with the game being a complete stinker by the end of the 3rd qtr, they lost a lot of potential viewers who switched to something else.
 
Re: CBS 4, not WBZ

Kind of reminds me of the blocks in the BBC logo from England. What? The old anklepants letter style isn't good enough anymore?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom