This is for WBZ program director Peter Casey and company: We all know radio is full of ripoffs and cliches but please get your ripped off radio cliches right!
"You give us 22 minutes, we'll give you the world" only makes sense if you're on a 20 minute news clock like WINS in New York. If I listen to WBZ for 22 minutes between 5 AM and 8 PM, I'll get two traffic reports on the threes, two weather reports on the tens (it should be three of them but you cheat me out of weather reports at the top and bottom of the hour), a sports report, and some news in between but not all of it. If I give you 23 minutes, I'll get an extra traffic report. If I give you 30 minutes, I'll get a business report. So please change it to "You give us 32 minutes yadda yadda" or something like that that. As far as after 8 is concerned, I'll just pretend that listening to a half hour of Paul Sullivan, Lovell Dyett, or Jordan Rich is the equivalent of getting the world. God knows I'm not getting the world from them in 22 minutes right now.
Secondly, you have mangled your BZ Phone Force promo. The promo says "If you're not seeing what we're saying, call (phone number)." The cliche heard all over the country that you're ripping off is "If WE'RE not saying what YOU'RE seeing" (emphasis added). The current script of the promo asks listeners to verify whether the traffic reports are correct like it's their job to fact check your broadcasts! The intention of the "real" cliche is to solicit listeners to contribute useful traffic tips that they see but the station isn't yet reporting. It's like you don't even know what you're ripping off or what it means. Even if you didn't adapt it to WBZ, you did correctly rip off the "22 minutes" cliche. On the other hand the phone force promo faux pas is a real head scratcher and knee slapper. Ridiculous!
WBZ gets credit for correctly using the hackneyed "The news watch never stops" even if its not really true. There's no one news watching in your newsroom overnight until the morning show staff gets in. If news breaks overnight while Steve Lavelle is taking calls from nursing home residents, who is in the WBZ newsroom to go live with it? No one. But don't worry. I won't tell.
"You give us 22 minutes, we'll give you the world" only makes sense if you're on a 20 minute news clock like WINS in New York. If I listen to WBZ for 22 minutes between 5 AM and 8 PM, I'll get two traffic reports on the threes, two weather reports on the tens (it should be three of them but you cheat me out of weather reports at the top and bottom of the hour), a sports report, and some news in between but not all of it. If I give you 23 minutes, I'll get an extra traffic report. If I give you 30 minutes, I'll get a business report. So please change it to "You give us 32 minutes yadda yadda" or something like that that. As far as after 8 is concerned, I'll just pretend that listening to a half hour of Paul Sullivan, Lovell Dyett, or Jordan Rich is the equivalent of getting the world. God knows I'm not getting the world from them in 22 minutes right now.
Secondly, you have mangled your BZ Phone Force promo. The promo says "If you're not seeing what we're saying, call (phone number)." The cliche heard all over the country that you're ripping off is "If WE'RE not saying what YOU'RE seeing" (emphasis added). The current script of the promo asks listeners to verify whether the traffic reports are correct like it's their job to fact check your broadcasts! The intention of the "real" cliche is to solicit listeners to contribute useful traffic tips that they see but the station isn't yet reporting. It's like you don't even know what you're ripping off or what it means. Even if you didn't adapt it to WBZ, you did correctly rip off the "22 minutes" cliche. On the other hand the phone force promo faux pas is a real head scratcher and knee slapper. Ridiculous!
WBZ gets credit for correctly using the hackneyed "The news watch never stops" even if its not really true. There's no one news watching in your newsroom overnight until the morning show staff gets in. If news breaks overnight while Steve Lavelle is taking calls from nursing home residents, who is in the WBZ newsroom to go live with it? No one. But don't worry. I won't tell.