Simple, they'll run paid religion. The preachers will pay for their airtime in advance, and the profits will start rolling in. It's really a shame. I liked WBZH after it dumped the southern gospel format on WUFX. However, I never could figure out how Southern made anything off of it. The commercials were few and far between, and the product was recently changed to sound more like sister station WLSQ 105.7. The writing was on the wall, unfortunately.