Not necessarily. I have a couple of radios that have wideband tuners and I get plenty of hiss in the background of stations that are running the hissmaker. Basically, the frequency range of the analog audio is narrowed and the hiss surrounds it - causing the radio with filter in the wideband setting to mix the sidebands with the narrow analog signal. Ever compare the analog audio of WBZ with WRKO? WRKO uses their entire bandwidth for analog audio, WBZ's is narrowed to accommodate the digital hash that about 35,000 radios in the market can decode into "HD".
When the given station turns the exciter off, the signal is loud and clear and the fidelity is 10 times better (and adjacent signals rejoice!).