But when you look at the Cume Rating you find that nearly a quarter of all 18+ persons in NYC do hear CBS-FM each week.
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WCBS #1 18-34
- Thread starter Theater of My Mind
- Start date
Nowhere did I say or even suggest it's all voluntary. Nielsen doesn't say whether the listening is forced or voluntary. So just accept the numbers as what they are, and don't make up some fake situation without documentation. The numbers exist, they happen frequently and in multiple places. That's what we know. And a lot of this music IS chosen by people in that demo for streaming, as we see in the streaming charts.
Which conversely means 75% don't.
And that is when we get into the fact that you would not expect most Blacks, first generation Hispanics, immigrants from the Middle East and Asia as well as people who prefer country or religious music, jazz, classical, rap, reggaetón and the like to listen. But a cume of 25% is huge considering how fragmented music tastes seem to be.
Thus the importance of playing consensus music.
Do a lot of the busineses in NYC use radio?
NYRadioFan22
Banned
Q104.3 is proof you can add new songs without phasing out the old ones. They play 60s music such as The Beatles (Breakfast With The Beatles and the 12 O'clock Beatles Block), The Rolling Stones early stuff, The Kinks, The Doors, etc. While playing modern stuff like Green Day's American Idiot from 2004!!! And they're always playing new songs from Classic Rock artists.
It's a different format. WQXR plays old stuff too. It's even older than The Beatles.
BTW Q104.3 is #3 in 18-34. Below WCBS.
Martin Goldsmith, when he was hosting full-time at XM, always said the service's classical channel was playing "the greatest music of the last thousand years."
Yes, spending about $400,000,000 a year in the market on radio advertising.
Guess you just cant top 1,000 BC when you had the egyptians, greeks, mesopotamiums & nubians.
There were sure some great groups there.
There sure are a lot of old songs, even from the 60s and occasionally 50s, and even some Sinatra, on "Name That Tune" and "Beat Shazam". The audience seems to like these.
One of the recorded voices on Good Time Oldies between songs (not the DJs, who don't really talk about the music) says when they dig up these songs in 1000 years, they'll say, "Wow."
"The Orville" takes place hundreds of years in the future and they still like these songs.
"The 100" was about 100 years in the future, though the few Earth residents who escaped the nuclear war didn't include celebrities, so they still liked the really old music that was already available.
Im talking more about playing radio stations inside their busineses
Speaking from my own experience as someone in the the 18-34 demo, many of my friends and friends of friends, as well as myself know and enjoy listening to 80's pop, rock, etc. as much as they enjoy new music/music we grew up with, Some reasons I find consistently: exposure from our parents (many of which grew up in the 70s and 80s), and exposure from pop culture and media (look at Stranger Things, even popular movies from the 80's). Maybe there is some incidental/non-intentional listening, but there is definitely some intentional listening amongst people in this demo.
Ummmm, the last thousand years only takes us back to around the time of the Norman Conquest, not to that of ancient Mesopotamia. It's an exaggeration, but not by THAT much.
This has been my experience as well. It's just anecdotal, but the sandwich shop I go to is run by two millennials and the music they listen to is classic rock. Is it scientific? No. But I can see how these stations that focus on playing consensus songs get listeners who are younger than the music. That's by design. On the other hand, you have KOAI in Phoenix or WECK in Buffalo that are aiming for over-65, and that's exactly the audience they get.
I recognized the song. I must have heard it multiple times in the last 37 years but it must have been from incidental listening because I can't put my finger on where. It could be from AOR, AAA(neither of which I've ever frequented(or hearing it in a store, restaurant or even on the street but I definitely remembered it!
Working from home if it ever happens in mass might be what kills radio
I don't know about you, but even when I was working from home, I would get out and drive.
Working from home will kill the downtown office buildings and the local businesses that serve them.
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