David Reaves said:I have a pretty strong opinion about this: There is not and has never been any point in asking radio/audio listeners about quality! Generally speaking, they do not think about it, never mind talk about it. More often than not, they react on a primitive basis, impulsively and subconsciously. As with any animal, one can be expected to instinctively move away from pain or discomfort, and towards pleasure or potential pleasure, whether they are cognizant of the action or not.
And the degree of "pain or discomfort" has a lot to do with the nature of distortion added through processing (and other parts of the air chain).
For example, most AM stations can get by with asymmetrical modulation as a loudness-boosting technique because the added distortion is primarily even-order harmonic, the same type that occurs naturally in the human ear at moderately loud volumes. We encounter this on a daily basis, so when it occurs in processed audio (at reasonable levels) we don't really notice. In fact, some will say it adds warmth to unprocessed sound.
However, aliasing distortion lacks a natural harmonic relationship -- the products are "folded back" at the Nyquist frequency -- so it becomes very conspicuous.
I react much the same way to the artifacts of low-bitrate codecs, such as the one used for AM HD Radio. The system's measured distortion (with steady state tone as the source) may look OK on paper, but there's something going on there with voice and music that just doesn't sound natural.