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WCBS-FM en Espanol????

S

SonoSational18

From today's Radio Business Report.

My opinion on the flipto Spanish..... Muy estupido!!!! (But then again that was my same take on Jack, albeit en Ingles that time around)....

-------

The sweep is clean
at WCBS-FM
As Wall Street scratches RBR has heard that WCBS-FM NY (Jack FM) LSM Jim Gallagher was recently escorted out of the building as well, making a clean sweep of the management there. Add him to GM Chad Brown and NSM Jim Reilly at the station. We had reported he was targeted with the other 115 let go at CBS Radio this month (7/14/06 RBR #136), but not officially on the list. Rumor has it big changes might be in store for Jack-FM in NYC, as ratings have again dropped. We hear a Spanish language format may be in the works, but CBS Radio CEO Joel Hollander had denied that in a recent conversation with RBR.

RBR observation: Trends do not start in NYC. WCBS-FM was Oldies and New Yorkers loved their station. Nobody ever picked up that audience or the estimated 30 million that went with it. Wall Street crunchers are not the only ones that are scratching various body parts to still figure out why.
 
We already have spanish stations

We already have spanish stations. We should get country or rock or at least alternative or something...something good....
 
Bring back the oldies and get the audience back....otherwise, better change the call letters cos the CBS FM boycott will linger for years and years to come, I swear it by the Gods of Valhalla!
 
Re: We already have spanish stations

XCountry285 said:
We already have spanish stations. We should get country or rock or at least alternative or something...something good....
Click to expand...

There are missing viable spanish formats. There are not missing viable English ones.
 
There are missing viable spanish formats. There are not missing viable English ones.
While I agree that there may be some missing viable Spanish formats, I don't buy that there are no viable English ones. Among some of the big holes in the Big Apple, formatically speaking, are active rock, modern rock, adult alternative, classic hits, country, and oldies, to name a few. If CBS "only had a brain" here's what they'd do (at least imho): Bring back CBS-FM "by popular demand." Keep the oldies format more 70's centered, playing only those really evergreen 60's and 50's songs (i.e., Beatles, Beach Boys, Elvis, Chuck Berry, Motown). Go a little "older" on Sunday evenings and maybe for some "special" weekends. Bring back DJ's (although not necessarily the "name" stable they once had). Make the presentation fun.... with good jingles (I'm thinking JAM re-sings of what WABC ran in the 70's) and a contest here and there. Slowly, let the station evolve by staying mainly with a playlist that's roughly 25-35 years old. Right now, the concentration of music would be 1971-1981. In five years, it's mainstay would be 76-85. Super-serve the 40-55 year olds.... and don't panic if you get some 55-65 year-olds. Yes, they spend beaucoup money. Any media salesperson that can't sell a station in the #1 market with good ratings in this demo should be flipping burgers at Mickey D's!
 
I'm disappointed that RBR would put such a baseless rumor into their news, I am not aware of a single radio station that CBS owns and operates that is Spanish. Unless they are planning on spinning 101.1 off (or CBS really is planning to begin a Spanish language division), any speculation that WCBS FM would flip to spanish is an absurdity.

Which of course means now that I've said that, it will probably happen, LOL.

SonoSational18 said:
From today's Radio Business Report.

My opinion on the flipto Spanish..... Muy estupido!!!! (But then again that was my same take on Jack, albeit en Ingles that time around)....

-------

The sweep is clean
at WCBS-FM
As Wall Street scratches RBR has heard that WCBS-FM NY (Jack FM) LSM Jim Gallagher was recently escorted out of the building as well, making a clean sweep of the management there. Add him to GM Chad Brown and NSM Jim Reilly at the station. We had reported he was targeted with the other 115 let go at CBS Radio this month (7/14/06 RBR #136), but not officially on the list. Rumor has it big changes might be in store for Jack-FM in NYC, as ratings have again dropped. We hear a Spanish language format may be in the works, but CBS Radio CEO Joel Hollander had denied that in a recent conversation with RBR.

RBR observation: Trends do not start in NYC. WCBS-FM was Oldies and New Yorkers loved their station. Nobody ever picked up that audience or the estimated 30 million that went with it. Wall Street crunchers are not the only ones that are scratching various body parts to still figure out why.
Click to expand...
 
Garrett said:
I'm disappointed that RBR would put such a baseless rumor into their news, I am not aware of a single radio station that CBS owns and operates that is Spanish.

Which of course means now that I've said that, it will probably happen, LOL.
Click to expand...

WLZL Annapolis/Baltimore. WYUU Tampa. KOQO Fresno. Plus, they own a stake in SBS.

Just a question for David Eduardo: What Spanish language formats are missing in New York? There's no Regional Mexican to my knowledge, but New York's Hispanic population doesn't consist of a large percentage of Mexican-Americans. I presume you're referring to the Spanish adult hits format like Univision's Recuerdo and CC's La Preciosa, but don't these stations target a predominantly Mexican audience, by playing a variety of Regional Mexican music? Apologies if I'm getting the station's target completely wrong.
 
saradio1 said:
I'm disappointed that RBR would put such a baseless rumor into their news, I am not aware of a single radio station that CBS owns and operates that is Spanish.
Click to expand...

FYI, CBS Radio owns WLZL-FM Spanish 99.1 www.elzolradio.com
Click to expand...

Not to mention two others as well...

*WYUU-FM 92.5 Tampa www.lanueva925.com

*KOQO-FM 101.9 Fresno www.koqo.com

(For a complete listing of CBS Radio stations - [by format or market] http://www.cbsradio.com/stations/?sort=stat_format)
 
encarta95 said:
Just a question for David Eduardo: What Spanish language formats are missing in New York? There's no Regional Mexican to my knowledge, but New York's Hispanic population doesn't consist of a large percentage of Mexican-Americans. I presume you're referring to the Spanish adult hits format like Univision's Recuerdo and CC's La Preciosa, but don't these stations target a predominantly Mexican audience, by playing a variety of Regional Mexican music? Apologies if I'm getting the station's target completely wrong.
Click to expand...

There are a variety of formats that would capture important segments in NY, like classic salsa such as WRTO in Miami, Caribbean oldies (Recuerdo concept with different music), CHR/pop and Dominican (mostly merengue, bachata, etc.)

The Mexican population is about 9.8% of the metro now.

Recuerdo is not regional Mexican.. it is Mexican hits, ranging from ballads and trios to Mexican tropical and grupero with abut 10% soft regional.
 
Re: We already have spanish stations

DavidEduardo said:
There are missing viable spanish formats. There are not missing viable English ones.
Click to expand...

If you knew how to program and had a clue, you would know there are missing English formats. You would realize that there are too many station slicing too small a demo.

I was waiting for you to resurface... same nonsense.
 
Re: We already have spanish stations

wgliradio said:
If you knew how to program and had a clue, you would know there are missing English formats. You would realize that there are too many station slicing too small a demo.

I was waiting for you to resurface... same nonsense.
Click to expand...

If I knew how to program, I might have 3 of the top 5 stations 25-54 in LA. Or the far and away 12+ leader in Miami. Or two of the Top 5 in Houston and Dallas or #1 25-54 in Chicago...

Oops, it must be a mistake... I _do_ have all those and more.

The radio community is constantly doing research to find what is missing. If certain formats are not on the air, chances are it has been determined they are not viable. And many new fomrats are tried that don't work.

I don't know what you mean abot "too many stations slicing too small a demo..." All stations try to go after some portion of 18-54 or 25-54. The segment they want meay be younger or older within the demo, and amy be Black or Hispanic or suburban or male leaning or female leaning... but if they are not after some part of 18-54, they have no chance at all of making it.
 
Re: We already have spanish stations

DavidEduardo said:
If I knew how to program, I might have 3 of the top 5 stations 25-54 in LA. Or the far and away 12+ leader in Miami. Or two of the Top 5 in Houston and Dallas or #1 25-54 in Chicago...

Oops, it must be a mistake... I _do_ have all those and more.
Click to expand...

I know that if I had the chance to program, your stations would be looking up at mine. But you see, broadcasters are made up of a niche of same-minded people and are threatened by someone that thinks outside the box, because they're stuck, in the dark, in the middle of the box.

Your blanket statement that there aren't any English based formats missing in New York means, once again, you don't know what you're talking about. I can name at least 3 that would be more profitable than what's on now (a second AC to take some thunder from Lite, which is a cash cow, oldies, which is still viable REGARDLESS of what YOU say, and country, which is more viable than many options currently on).

DavidEduardo said:
I don't know what you mean abot "too many stations slicing too small a demo..."
Click to expand...

Which is why you don't know what you're talking about. Too many stations catering to the same demo and underperforming... a demo that is using radio less and less. But nobody wants to talk about that, do they?
 
Re: We already have spanish stations

wgliradio said:
I know that if I had the chance to program, your stations would be looking up at mine. But you see, broadcasters are made up of a niche of same-minded people and are threatened by someone that thinks outside the box, because they're stuck, in the dark, in the middle of the box.

Your blanket statement that there aren't any English based formats missing in New York means, once again, you don't know what you're talking about. I can name at least 3 that would be more profitable than what's on now (a second AC to take some thunder from Lite, which is a cash cow, oldies, which is still viable REGARDLESS of what YOU say, and country, which is more viable than many options currently on).

Which is why you don't know what you're talking about. Too many stations catering to the same demo and underperforming... a demo that is using radio less and less. But nobody wants to talk about that, do they?
Click to expand...

It's funny, but we are always looking for new programmers. I think this happens at all companies, although most don't share that kind of internal details. There is a great deal of difficulty in finding them, because people who have the backgrouns (education in social sciences, passion for communications, etc.) are not easy to find. Lately we have been talking people from outside radio and traiing them in radio basics like ratings and sales considerations, and putting them into key programming roles (a mareting executive from an athletic shoe company and an MBA from international printing supply logistics are two examples) to get out of the box thinking.

LA attracts the best, because, quite simply, this is where the money is. It's the only place in the US where a single station PD can make a 7 figure income. It's also the place with the face of the new America... over 70% ethnic (Black, Hispanic, Asian, Russian, Arab, Armenian, etc.) so some pretty creative programming is done here.

The good programmers in America are not "stuck in a box" any more than the listeners are. You forget that listeners determine what gets programmed, not the programmers. To use an industrial analogy, we used to be in manufacturing mode, jus tlike Bethlehem Steel or American Motors. We pushed out what we wanted on the public. And so did our competitors. Then came companies in marketing mode, which designed products based on customer demands like Nucor and Toyota.

Radio is also customer driven today, as opposed to the dinosaur who "knew what the listeners wanted." We talk to listeners incessantly to find out what is going on.

Your "I could do it better" and "I know three formats that would work" indicate you are of the dinosaur species. What facts do you have that indicate you could better the leading 3 LA stations? Why do you think you could do country successfully in NY when others have failed? Where is the data that says there is a format hole in LA or a huge cache of hidden country listening and advertiser appeal in NY? Oh, yeah, how are you going to get agency-driven NY to suddenly decide to go against their client dictates and buy a demo, 55+, that the advertisers specifically told them not to buy?

As to catering to the same demo, look at it this way: if we are marketing driven in programming (meaning we ask listeners what they want and need) then why would we be otherwise in sales? We provide formats that deliver specific parts of the 18-34 and 25-54 demos, the only ones that advertisers ask for in larger markets.

For someone so cocky they think they could win, if allowed, in 70% ethnic LA, you sure need a reality check on ad sales. Radio does not, can not and will not have access to the advertisers who dictate the demos. Agencies will not change the demos of their clients, since they are service providers to the clent. Clients know who buys theri products, who they were designed for, and who is responsive to advertising with a satisfactory ROI. So today, we program for 18-54 and its subsets, because that is where the money is. It may change over time, but not rapidly and not soon.

Radio does not determine listener tastes; it reflects them. Radio can not change advertiser demos; it caters to them.
 
David, you are without a doubt the most knowledgeable person who posts to these boards. I always look forward to reading your replies. 99.9 percent of the time, I have no doubt that your statements about radio are true.

However, sometimes you will state an opinion about something and act as though it is an absolute fact and anyone who disagrees doesn't have the experience, success, knowledge, data, research etc. that you have.

You've said recently:

there are no viable English language format options in New York. (That simply is just not true).

country has never been successful in New York. (what about WHN and WYNY).

L.A. has the most creative radio programmers. (besides Indie 103.1 and KCRW, stations you don't like, what radio station in L.A. could one possibly call creative? I might grant you KROQ or KFI).
 
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