Additionally, WINS/WCBS-AM listenership could start to take a hit as their demos largely skew older. Audacy may not want to continue with a product that is expensive and skews old.
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WCBS ND/PD Tim Scheld to step down saying news stations will combine resources
- Thread starter Theater of My Mind
- Start date
880 The Bettor, anyone?
Moving to FM is not happening soon. Most likely somewhere 5 to 10 years down the road. Audacy is under no pressure to make a move until revenue from the News Stations declines.
Well I guess not...
Audacy To Launch 92.3 WINS-FM New York
Audacy has announced it will flip "Alt 92.3" WNYL New York to a simulcast of News 1010 WINS on Thursday,
radioinsight.com
In retrospect, the timing of this decision combine the resources of the news stations makes sense.
Well, I was way off on that one.
I know what you mean a reference to KGO-AM a former News/Talk station that flipped to Sports Betting Talk. But in KGO-AM's case it was NPR affiliate KQED-FM and their 100kw signal that killed off KGO to be the top News/talk station in San Francisco and KCBS Radio for the all news part. Note KQED-FM and KCBS radio are two of the top 5 stations in San Francisco that are consistent with high ratings for the past decade.
Maybe eventually, but there's certainly no rush as 880 still bills quite well.
Now that WINS will be on FM and share resources with WCBS, that could change a bit more quickly...
Well, that was a surprise. I did not see it coming so soon!
a friend and i were just talking about this yesterday and said it should be WINS and it'll go on 92.3 or 94.7.... we said under a year
we were right but way off
deleted. already been covered
One thing to note is that WCBS has been short on anchors, even repeating overnight hours when they can't get a second anchor opposite Levon Putney or Anita Bonita.
WINS, on the other hand, has an abundance of anchors but is short on reporters - with only Glenn Schuck, Juliette Papa, Roger Stern and Sam Liebman.
I don't expect WCBS to be long for this world.
Move the WCBS reporters over - maybe go back to a 3 anchor format on WINS during drive times to give Wayne Cabot, Paul Murnane, and Steve Scott landing spots, bring Craig Allen over for weather and close up shop on 880.
WINS, on the other hand, has an abundance of anchors but is short on reporters - with only Glenn Schuck, Juliette Papa, Roger Stern and Sam Liebman.
I don't expect WCBS to be long for this world.
Move the WCBS reporters over - maybe go back to a 3 anchor format on WINS during drive times to give Wayne Cabot, Paul Murnane, and Steve Scott landing spots, bring Craig Allen over for weather and close up shop on 880.
Why would they close one of the ten highest billing stations in the country?
WCBS made $30 million last year. Do you just shut down $30 million? That's a lot of money
Well, as many point out on here regularly, the top line revenue is only one part of the equation.
How much of that billing can WINS capture if they double their audience by moving to FM and consolidating with WCBS?
They won't double their audience. Their AM audience will migrate to FM, as has been the case for other FM simulcasts around the country. That's what happened to KNX in LA. It didn't even improve their demographics. It's the same audience listening to a much clearer station.
If WCBS goes away, do the listeners move to WINS on FM? How many? What revenue could that generate?
They seem pretty committed to keeping WCBS a news station. It has a much better signal than WINS.
Do they?
WINS leadership takes over, WINS moves to FM. I think the writing is on the wall.
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