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WCBS (oldies)

G

greatscott1960

Guest
Now that WCBS (oldies) has moved to the web, I’m just curious
what this group really thinks about it’s new home. Does anybody record and download content to their ipod like CBS liners suggest?
 
> Now that WCBS (oldies) has moved to the web, I’m just
> curious
> what this group really thinks about it’s new home. Does
> anybody record and download content to their ipod like CBS
> liners suggest?
>



First of all, I think moving the oldies concept to the station's website was just a way to keep the many that disagreed with the format change quiet.

Second, I doubt that most people will download the songs from their to an iPod.

Third, I think most people miss the personalities that were on 101.1 and that will not be replaced on the website in my opinion.
 
They really need to fix the audio quality on the wcbsfm.com oldies stream too. It should be streaming at 128kbps or 64kbps something much clearer and cd-qaultiy instead of the tinny 40kbps audio quality they are streaming at now. Why would a person want to download something sounding that tinny to their ipod or mp3 player? I wouldn't even think of it unless the stream quality was a lot better. Plus theres a lot of special weekends they should put back that can be done automated which are all the special weekends without countdowns.
> > Now that WCBS (oldies) has moved to the web, I’m just
> > curious
> > what this group really thinks about it’s new home. Does
> > anybody record and download content to their ipod like CBS
>
> > liners suggest?
> >
>
>
>
> First of all, I think moving the oldies concept to the
> station's website was just a way to keep the many that
> disagreed with the format change quiet.
>
> Second, I doubt that most people will download the songs
> from their to an iPod.
>
> Third, I think most people miss the personalities that were
> on 101.1 and that will not be replaced on the website in my
> opinion.
>
 
I agree, while the music is still great what is missing the most is the WCBS oldies personalities. Well said,moving oldies to the web
was just a way to keep people who disagreed with the format change quiet.

I’m not sure how many people will download content from the web either
but, it’s a nice attempt to blend radio with new media devices.
As radio changes perhaps this is a trend for the future.




Now that WCBS (oldies) has moved to the web, I’m just
> > curious
> > what this group really thinks about it’s new home. Does
> > anybody record and download content to their ipod like CBS
>
> > liners suggest?
> >
>
>
>
> First of all, I think moving the oldies concept to the
> station's website was just a way to keep the many that
> disagreed with the format change quiet.
>
> Second, I doubt that most people will download the songs
> from their to an iPod.
>
> Third, I think most people miss the personalities that were
> on 101.1 and that will not be replaced on the website in my
> opinion.
>
 
Ironic, isn't it though?

> I’m not sure how many people will download content from the
> web either
> but, it’s a nice attempt to blend radio with new media
> devices.
> As radio changes perhaps this is a trend for the future.

Isn't it ironic that oldies formats throughout the country are dying off, because they aren't reaching the coveted younger demos, which advertisers want because of the perception (rightfully or not) that older demos don't respond to advertising, buy new products, etc.? Seems to me that offering an online stream of a format directed to older demos, plus podcasts, downloads, etc., defeats that argument.
 
Re: Ironic, isn't it though?

Most clients understand the value of older demos because they’ve got the money!
And more often than not mom & dad help junior with the financing.

It’s radio that doesn’t understand the value of its own products!





> > I’m not sure how many people will download content from
> the
> > web either
> > but, it’s a nice attempt to blend radio with new media
> > devices.
> > As radio changes perhaps this is a trend for the future.
>
> Isn't it ironic that oldies formats throughout the country
> are dying off, because they aren't reaching the coveted
> younger demos, which advertisers want because of the
> perception (rightfully or not) that older demos don't
> respond to advertising, buy new products, etc.? Seems to me
> that offering an online stream of a format directed to older
> demos, plus podcasts, downloads, etc., defeats that
> argument.
>
 
Re: Over 55 = no sales.

> Most clients understand the value of older demos because
> they’ve got the money!

Most advertisers shun over 55 demographics like the plague.

>
> It’s radio that doesn’t understand the value of its own
> products!

As has been explained over and over, CBS-FM was on along downtrend, with ratings off over 40% is 25-54 since '99 and billings down about 20% while the market was up nearly 30%.

CBS-FM understood that they had limited sales demo appeal, and it was getting worse over time.
 
Re: Most people.

> Third, I think most people miss the personalities that were
> on 101.1 and that will not be replaced on the website in my
> opinion.
>

Most people did not listen to CBS-FM. Less than 10% of the market even cumed it. Mega 97.9 has more listeners.
 
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