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WCBS says younger listeners reason for Jack - NY Newsday article link.

> My apologies if this has already been linked, but here it is
> again.
http://www.nynewsday.com/news/local/manhat> tan/nyc-bzradi0607,0,2218074.story?coll=nyc-moreny-headlines
>
>
> Thoughts?
>
I'm a 29 year old Male the demographic Jack is looking for and I liked CBS FM just fine especially the way it was 5 years ago. If I wanted crap pop like the Blackeyed Peas, Maroon Fine or Britney "No Singing Voice" Spears I tune to Z100 or WPST. The for some reason the rock Jack plays sounds much better when it is played by Q104.3 I think it is because they respect their listeners.<P ID="edit"><FONT class="small">Edited by Danfm on 06/08/05 01:39 AM.</FONT></P>
 
> > My apologies if this has already been linked, but here it
> is
> > again.
> http://www.nynewsday.com/news/local/manhat>
> tan/nyc-bzradi0607,0,2218074.story?coll=nyc-moreny-headlines
>
> >
> >
> > Thoughts?
> >
> I'm a 29 year old Male the demographic Jack is looking for
> and I liked CBS FM just fine especially the way it was 5
> years ago. If I wanted crap pop like the Blackeyed Peas,
> Maroon Fine or Britney "No Singing Voice" Spears I tune to
> Z100 or WPST. The for some reason the rock Jack plays sounds
> much better when it is played by Q104.3 I think it is
> because they respect their listeners.
>
I'm 31 and I've been listening to CBS-FM since the 1980's when I got introduced to rock oldies. It's as Bob Seeger sang in 1977 "Today's ain't got the same soul, I like that Old Time Rock and Roll." The format of Jack is a welcome spot as is the music in most cases. But the way the packaged is being sold--IS NO SALE TO ME!
 
Re: Jack packaging

> I'm 31 and I've been listening to CBS-FM since the 1980's
> when I got introduced to rock oldies. It's as Bob Seeger
> sang in 1977 "Today's ain't got the same soul, I like that
> Old Time Rock and Roll." The format of Jack is a welcome
> spot as is the music in most cases. But the way the
> packaged is being sold--IS NO SALE TO ME!

I tell you, there are times that I have listened to Jack, and a few times, just by default - and from listening to the presentation on the old "Blink" format - that I was listening to 102.7 and not 101.1.

Anyone else get this sensation?<P ID="signature">______________


New York City Radio and TV</P>
 
Re: Jack packaging

> I tell you, there are times that I have listened to Jack,
> and a few times, just by default - and from listening to the
> presentation on the old "Blink" format - that I was
> listening to 102.7 and not 101.1.
>
> Anyone else get this sensation?

Yes. That's because all radio stations which lack a human personality (or are otherwise void of public human presence) sound the same. Like a machine. Dull, boring and predictable. The epitome of what radio's not supposed to be.<P ID="signature">______________

Everything and Anything Buses</P>
 
younger listeners

Yes, but you last 2 posters are HIGHLY unusual. You are NOT the typical age Oldies stations could count on for P-1 level listening, not just in NYC but anywhere in America. Oldies stations could (and should) never expect to get significant listening under 40 (most would even say under 50). That's not an opinion, that is the way listeners use the radio and Oldies neither targeted nor received usable listening time from people in their 20s or 30s.

> > I'm a 29 year old Male the demographic Jack is looking for
>
> > and I liked CBS FM just fine especially the way it was 5
> > years ago. If I wanted crap pop like the Blackeyed Peas,
> > Maroon Fine or Britney "No Singing Voice" Spears I tune to
>
> > Z100 or WPST. The for some reason the rock Jack plays
> sounds
> > much better when it is played by Q104.3 I think it is
> > because they respect their listeners.
> >
> I'm 31 and I've been listening to CBS-FM since the 1980's
> when I got introduced to rock oldies. It's as Bob Seeger
> sang in 1977 "Today's ain't got the same soul, I like that
> Old Time Rock and Roll." The format of Jack is a welcome
> spot as is the music in most cases. But the way the
> packaged is being sold--IS NO SALE TO ME!
>
 
Re: younger listeners

> Yes, but you last 2 posters are HIGHLY unusual. You are NOT
> the typical age Oldies stations could count on for P-1 level
> listening, not just in NYC but anywhere in America. Oldies
> stations could (and should) never expect to get significant
> listening under 40 (most would even say under 50). That's
> not an opinion, that is the way listeners use the radio and
> Oldies neither targeted nor received usable listening time
> from people in their 20s or 30s.

I know a lot of Highly unusal people then!

Case in point my daughters (age 16 and 23)and a lot of their friends. But then they don't count becase they have never received a diary. Somebody needs to wake up and realize the ratings are a flawed system, about as reliable as exit polls.

People are different. ARB and radio programmers like to catigorize us by age, race, sex and income level. The human equasion is completely overlooked.

Hell would it kill 'em to leave on one radio station for us old geezers and others who like that kind of music?

According to my age there is a lot of music I shouldn't like both older and newer, but I do. Conversely there is a lot of music that I should like (for my age group)that I don't enjoy at all.

It's okay because my iPod works just fine. Just as I have become irrelivant to advertisers and radio, they have become irrelevant to me.

When radio can't find enough active listeners don't come crying.
 
younger listeners

a handful of anecdotal examples DO NOT represent real, everyday Oldies listening. And, before you say, "well if radio did this" or "if Arbitron
did that", stop. It sucks that CBS-FM is gone, you'll get no argument from me.
But you will not convince anybody with a brain that 20- and 30-somethings could have saved the Oldies format in NYC- they simply never did listen to CBS-FM in big numbers.
>
> I know a lot of Highly unusal people then!
>
> Case in point my daughters (age 16 and 23)and a lot of their
> friends. But then they don't count becase they have never
> received a diary. Somebody needs to wake up and realize the
> ratings are a flawed system, about as reliable as exit
> polls.
>
> People are different. ARB and radio programmers like to
> catigorize us by age, race, sex and income level. The human
> equasion is completely overlooked.
>
> Hell would it kill 'em to leave on one radio station for us
> old geezers and others who like that kind of music?
>
> According to my age there is a lot of music I shouldn't like
> both older and newer, but I do. Conversely there is a lot
> of music that I should like (for my age group)that I don't
> enjoy at all.
>
> It's okay because my iPod works just fine. Just as I have
> become irrelivant to advertisers and radio, they have become
> irrelevant to me.
>
> When radio can't find enough active listeners don't come
> crying.
>
 
Re: younger listeners - education for you

Did you know that the average age of a major market oldies listener is 41 or 42? That means that roughly half are YOUNGER than that. Save your stereotypes for another forum. All are not geezers - and 1/2 of the audience does not make an exception.

There IS a solid audience out there for oldies. It's a fun format that is suitable for listening in mixed company (like at the office). Besides, betting everything on heavy youth listenership - as is the stated goal is foolish. Those are the folks who are going elsewhere - to podcasting, etc. Getting a larger share of a shrinking market guarantees eventual disaster.

The somewhat ignorant sales slime at Infinity are being short sighted. It is as simple (and sad) as that.
 
younger listeners

Sorry, you are totally and absolutely incorrect. If that were really the case
(just do the math), we wouldn't be having any discussions about Oldies stations being nuked left and right because at an average of 41 yrs old, they'd all be performing top 5 25-54- very few are. Many are not even Top 10 25-54.

The average age for most oldies stations today (regardless of market size)
is 50 on the bottom end- most have a median age in the early 50s. Many still do well 35-64 but most of that is 45+.

I don't disagree that Oldies is still there, but you are basing your premise on some very bad information. If you disagree, please tell us your source for this 41-42 average age thing- you're about 10 years too young, I'm afraid.


> Did you know that the average age of a major market oldies
> listener is 41 or 42? That means that roughly half are
> YOUNGER than that. Save your stereotypes for another forum.
> All are not geezers - and 1/2 of the audience does not make
> an exception.
>
> There IS a solid audience out there for oldies. It's a fun
> format that is suitable for listening in mixed company (like
> at the office). Besides, betting everything on heavy youth
> listenership - as is the stated goal is foolish. Those are
> the folks who are going elsewhere - to podcasting, etc.
> Getting a larger share of a shrinking market guarantees
> eventual disaster.
>
> The somewhat ignorant sales slime at Infinity are being
> short sighted. It is as simple (and sad) as that.
>
 
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