wcbsfm

[Mike Sheridan]

Will you please stop raining on the parade? Geez you and David G. really have it in for this format.

I have nothing against "classic hits." It is a perfect PPM format. Its success in Philly, NYC, Phoenix, LA and other markets in the sales demos is well known.

Of course, the fact that I have frequently posted about my involvement with classic hits formats in quite a few major markets seems to have gone unnoticed here...

Okay David...truce, I get what you're saying. There is a slight difference. Besides I like your website!
I have pointed out that "oldies" is a format that is no longer significantly viable, if viable at all, in rated markets as it attracts mostly 60+ listeners, a group with little or no radio advertiser appeal today.

 

[DToTheJ]

This morning, I heard Joe Causi give out the request number. Were they actually live at 3:39 in the morning, and not voice-tracked? Maybe they were doing a little overtime celebrating... :

 

[DToTheJ]

If New York had an Adult Hits and/or Jammin' Oldies station...

New York had both at one time
Adult Hits101.1 Jack-FM...
Jammin Oldies 105.1...

Actually, that is not the case. "Jammin' 105" flipped the "Power" switch in March 2002. "Jack" came to town in June 2005.

 

[radioguy39nj]

Through the 90s, CBS-FM as a "true" oldies station was almost always the king of the 25-54 demo, both in ad sales and ratings. In the late 90s, the Jammin' Oldies format was turning up in markets all across the country and in Dec 98 it became the format du jour on 105.1 in NY.

In its first full rating book in the spring of '99, it beat CBS-FM in 25-54 then did a complete about face. In the spring of 2001, 105.1 went to urban/AC then turned on the Power in March 2002.

From 2001-05, CBS-FM tried to "modernize" the oldies format but it sounded like a train wreck. Then the "Summer Wind" blew in on 6/3/05 and with it 101.1 JACK-FM. No need to elaborate on that debacle!

The current CBS-FM is not the "true" oldies station it was during the 80s and 90s but its return has been very successful. In any business, it takes great courage to admit a mistake. Congratulations CBS-FM on a job well done!

 

[BMR]

I have pointed out that "oldies" is a format that is no longer significantly viable, if viable at all, in rated markets as it attracts mostly 60+ listeners, a group with little or no radio advertiser appeal today.

Interesting. Of course New York is not London, and the UK is not the US but a few years ago 'Smooth FM' in London changed formats to consiously target older listeners, and they seem to be doing very nicely thank you.

http://www.ofcom.org.uk/consult/condocs/smooth/request.pdf


Once the kids have left home and the mortgage is paid off, many people have more disposable income and leisure time.
(off topic, but you will see that changing formats in the UK is no casual matter!)

 

[disney fanatic]

And speaking of CBS-FM, look what happened to WBPM? Look at the playlist here:

http://www.wbpmfm.com/played/index.php

I wish if CBS-FM should add more songs like AC/DC's "Back in Black", Meatloaf's "Paradise By the Dashboard Light", Hootie & the Blowfish's "I Only Want to Be With You" with Darius Rucker on lead and a few other ones, that's not going to happen when this station is now #1 in the books.

As for the other station in the HV listening area, I love WBPM a lot better than CBS-FM and Randy Turner ( or shall I say Turnip) did an decent job programming the format, but it took the wrong direction which is sounded a lot like a classic rock station. Take "Q-104.3" for example, good sounding station than WBPM. CBS-FM is now #1 in the PPM ratings, and it plays a library of songs selected from pop, rock, Motown and soul. WBPM plays only pop and rock with no Motown and soul. The other HV stations like WRNQ's "Lite-FM" plays some 70's stuff including disco along with some 80's dance songs. WCZX's "Mix 97.7" plays the same thing and so does WHUD.

How many of these people in the Hudson Valley outside of New Yotk City that CBS-FM is #1? no comment on that. I'll explain it in the Hudson Valley board.

As I was saying, congrats to CBS-FM for being #1 and don't play anything that WBPM suppose to play, but it might end up being a classic rock station. If you love WBPM, listen to "Q-104" to hear the difference.

 

[DToTheJ]

A radio station that plays the likes of Meatloaf and Hootie and the Blowfish? New York already has a radio station like that - it's called WPLJ - and look at where they are in the ratings. Glowing like the metal on the edge of a knife, they are not.

 

[mjb1124]

CBS-FM plays "Paradise By The Dashboard Light" occasionally. You can't expect them to have an 8+ minute song in heavy rotation. As for Hootie and AC/DC... no way!

 

[TheBigA]

Once the kids have left home and the mortgage is paid off, many people have more disposable income and leisure time.

The issue isn't their disposable income, but their susceptibility to shifting brand loyality due to advertising.

They're not necessarily going to try a cute new soft drink because they like the ad jingle.

I mean, some will. But the percentages aren't good. They spend a lot of time and money studying buying habits. They don't just make this crap up.

 

[mary]

with the replys here, I started this thread. I just want to tell you their dedicated Fans never gave up, we all knew that someday it would come back and and Be # 1 again, Thanks To Brian Thomas, Lenny Bloch PD and APD for all they did. They sure worked hard and you can tell by the ratings!!! All the DJ's never gave up either, none of us fans did either

Ok some want more 50's more 60's they are trying to please everyone, at times you will hear 50's and more 60's I accept it as I like all music from 50 to 80's and some 90's We can't please everyone. Just keep on listening and we will be the # 1 STATION IN NYC!!! "The GREATEST CITY IN THE WORLD" WHERE THE CITY NEVER SLEEPS!!! KEEP IT ROCKANDROLL!!

 

[BabyDJ]

And speaking of CBS-FM, look what happened to WBPM? Look at the playlist here:

http://www.wbpmfm.com/played/index.php

I wish if CBS-FM should add more songs like AC/DC's "Back in Black", Meatloaf's "Paradise By the Dashboard Light", Hootie & the Blowfish's "I Only Want to Be With You" with Darius Rucker on lead and a few other ones, that's not going to happen when this station is now #1 in the books.

As for the other station in the HV listening area, I love WBPM a lot better than CBS-FM and Randy Turner ( or shall I say Turnip) did an decent job programming the format, but it took the wrong direction which is sounded a lot like a classic rock station. Take "Q-104.3" for example, good sounding station than WBPM. CBS-FM is now #1 in the PPM ratings, and it plays a library of songs selected from pop, rock, Motown and soul. WBPM plays only pop and rock with no Motown and soul. The other HV stations like WRNQ's "Lite-FM" plays some 70's stuff including disco along with some 80's dance songs. WCZX's "Mix 97.7" plays the same thing and so does WHUD.

How many of these people in the Hudson Valley outside of New Yotk City that CBS-FM is #1? no comment on that. I'll explain it in the Hudson Valley board.

As I was saying, congrats to CBS-FM for being #1 and don't play anything that WBPM suppose to play, but it might end up being a classic rock station. If you love WBPM, listen to "Q-104" to hear the difference.

If anything, CBS FM needs to take out some of the cuts they are playing. Their 80's music needs to be more pop and less "Shattered" or "Refugee"

 

[Mike Sheridan]

Once the kids have left home and the mortgage is paid off, many people have more disposable income and leisure time.

The issue isn't their disposable income, but their susceptibility to shifting brand loyality due to advertising.

They're not necessarily going to try a cute new soft drink because they like the ad jingle.

I mean, some will. But the percentages aren't good. They spend a lot of time and money studying buying habits. They don't just make this crap up.

I must be the exception to that rule. Are you that set in your ways "Old A"?

 

[TheBigA]

I must be the exception to that rule. Are you that set in your ways "Old A"?

This isn't about me or you. It's abouts statistics.

 

[davideduardo]

I must be the exception to that rule. Are you that set in your ways "Old A"?

We are just stating a reality. Ad agency buys follow client dictates on target demos, and most of us have not heard about a 55+ radio buy ever.

The large national advertisers spend hundreds of millions on product and market research, and they understand that the cost of advertising to make a sale among seniors is often greater than the profit on the sale because most older consumers are less responsive to ads so it requires greater repetion and cost to make a sale.

This is not about the income levels of different ages. It is about the ability of advertising to make sales at a low cost per sale.

 

[Mike Sheridan]

I must be the exception to that rule. Are you that set in your ways "Old A"?

This isn't about me or you. It's abouts statistics.

I still need to know about new products. I still need to know about that new place to eat and while I get the statistics there are many people who just don't fit into that box. Someone moved the cheese. Just because it was true yesterday doesn't mean it will be true tomorrow.

Cling to the old ways if you must "Old A"

 

[Mike Sheridan]

I must be the exception to that rule. Are you that set in your ways "Old A"?

We are just stating a reality. Ad agency buys follow client dictates on target demos, and most of us have not heard about a 55+ radio buy ever.

The large national advertisers spend hundreds of millions on product and market research, and they understand that the cost of advertising to make a sale among seniors is often greater than the profit on the sale because most older consumers are less responsive to ads so it requires greater repetion and cost to make a sale.

This is not about the income levels of different ages. It is about the ability of advertising to make sales at a low cost per sale.

David, I still like your website and appreciate you doing it even if I don't agree with your views. There are always new trends don't cling to the old ways. Then again I guess no one ever got fired for playing it safe. ;D

 

[DToTheJ]

CBS-FM plays "Paradise By The Dashboard Light" occasionally. You can't expect them to have an 8+ minute song in heavy rotation...

They play all eight minutes of it? Granted, it's got the legendary Phil Rizzuto "calling the action" in the bridge - but considering the particular activity that Rizzuto is "calling," I wouldn't think that kind of thing would fit in on the "family friendly" CBS-FM. With that said, there is a six-minute radio edit of the song that excludes the scene that I just described, and I think I might have heard it on CBS-FM.

 

[satech]

They play all eight minutes of it? Granted, it's got the legendary Phil Rizzuto "calling the action" in the bridge - but considering the particular activity that Rizzuto is "calling," I wouldn't think that kind of thing would fit in on the "family friendly" CBS-FM. With that said, there is a six-minute radio edit of the song that excludes the scene that I just described, and I think I might have heard it on CBS-FM.

WPLJ played that song all through the '90s, and yes, they left in the full "play-by-play."

 

[Element9]

We are just stating a reality. Ad agency buys follow client dictates on target demos, and most of us have not heard about a 55+ radio buy ever. The large national advertisers spend hundreds of millions on product and market research, and they understand that the cost of advertising to make a sale among seniors is often greater than the profit on the sale because most older consumers are less responsive to ads so it requires greater repetion and cost to make a sale. This is not about the income levels of different ages. It is about the ability of advertising to make sales at a low cost per sale.

Plus, old people die, which really mucks things up. If only all the world was Women 35-49. Now gedoffmylawn,dammit. Congrats to CBS-FM. Persons 6+ in one trend doesn't mean much, but it gives us something to write about here and brings out the 'fan' in all of us.

 

[TheBigA]

Cling to the old ways if you must "Old A"

Once again, this is not about me or you. I am not an advertiser. I am not an agency. When you go to someone else and ask them for money, they get to dictate the rules. Neither you or I can give them anectodal experiences and expect them to just roll over and ignore the facts. Have you ever sold advertising? Have you ever made a presentation to a room full of agency folks who just want to know the numbers, and don't care about the programming? It's a very different world from the one you live in.

Advertisers aren't clinging to old ways. For the most part, a lot of the biggest advertisers feel traditional radio is the old ways. It's a less exact science than internet radio. The audience is older, the methodology is older, the presentation is older. The battle is getting advertisers to believe that young people still listen to radio, and that they could be influenced by advertising. Because right now, the statistics show very clearly that more people are making purchases from the internet than from radio. So from their point of view, and they're the ones with the money, it is YOU who is clinging to the old ways, Mike.