I don't buy the myth FM is superior than AM when it comes to listeners. If there is a format on AM that FM does not have available the AM station will have the listeners. A good example is WMID vs WTKU, only if the formats are the exact same, FM will win out, due to overall sound quality, strength and mind set, "hey its FM, supposed to be better than AM". I know for a fact many people would rather listen to Hard Rock or Country Classics on AM, than Rap and Hip Hop on FM, if that is their musical taste. Why listen to a format you cannot stand on FM when its available on AM. I commend WCHE for trying this, and I hope other AM'ers would try it with a variety of untapped formats. With the signal and area coverage of WCHE, if they can have a 2,000 to 5,000 listener base that would be incredicble, I am sure they will surpass that. Just hope the signal makes it into Philly, count me in as a full time listener and many others.