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WCIN: Jockeying on a crowded dial

J

justanobserver

Guest
From the Enquirer:

<a target="_blank" href=http://news.enquirer.com/apps/pbcs.dll/article?AID=/20050911/BIZ01/509110311>http://news.enquirer.com/apps/pbcs.dll/article?AID=/20050911/BIZ01/509110311</a>
 
I doubt they will try classical again. If only they could have gotten 104.3 freq years ago.






> WCIN in a year? My bet is on hispanic.
>
> > From the Enquirer:
> >
> > http://news.enqu>
> irer.com/apps/pbcs.dll/article?AID=/20050911/BIZ01/509110311
>
 
> I doubt they will try classical again. If only they could
> have gotten 104.3 freq years ago.
>
> If you want a successful business, run it like a business. If you want a hobby, radio is way too expensive. With the mish mash of stuff WCIN is running you deserve to fail. Put your favorite gospel and reggae tunes on a c.d. and stuff it in the player at home or in the car. Then pick a direction for your radio station, one direction, and go with it. And quit whining that it's out of your control, and that it's someone elses fault. It's YOUR fault!
>
>
>
>
> >
>
> >
>
 
> > I doubt they will try classical again. If only they could
>
> > have gotten 104.3 freq years ago.
> >
> > If you want a successful business, run it like a business.
> If you want a hobby, radio is way too expensive. With the
> mish mash of stuff WCIN is running you deserve to fail. Put
> your favorite gospel and reggae tunes on a c.d. and stuff it
> in the player at home or in the car. Then pick a direction
> for your radio station, one direction, and go with it. And
> quit whining that it's out of your control, and that it's
> someone elses fault. It's YOUR fault!


That's what LPFM and shoutcast is for. It's just a shame that they are being squeezed out of the market by the big guys after 50 plus years.





> >





> >
> >
> >
> > >
> >
> > >
> >
>
 
They're not being squeezed out

They're refusing to adapt. They've got a horible signal on an AM that has equally horrible processing and audio quality.

What has it always been about WCIN with that God-awful low rumble audio? That station has NEVER sounded as good as anything else on the dial, even when you were driving down Vine Street past the old towers on Glenwood.

MOJO has killed them for music. The BUZZ has killed them for talk. He should have followed Lincoln Ware's advice years ago and gone with more talk. WCVG takes the Gospel away from them. What's left? A more mainstream "non-ethnic" format? Probably not.

I go with whoever suggested Spanish. That's the future of WCIN. I read somewhere that Clear Channel is planning to launch a Regional Mexican satellite format (if they haven't already). What more could WCIN ask for? They make history again! They were the first black station, and now they can be the first Spanish station.
 
This is why the 1996 telcom law must be repealed, and stations returned to individual owners.

If radio is to have a future, we must go back to the way things were.
 
They ARE being squeezed out

> They're refusing to adapt.

Can you blame them?

These days, adapting = sucking. By sticking to their heritage, WCIN provides a product that is better in quality than that of other stations.

> They've got a horible signal on
> an AM that has equally horrible processing and audio
> quality.
>
> What has it always been about WCIN with that God-awful low
> rumble audio?

Kind of like the old WCLU, which managed to provide a great product despite the technical limitations.

> What's left? A more mainstream
> "non-ethnic" format? Probably not.

What's left? WCIN is doing a lot of things right, actually. I think I'd drop anything that's syndicated though, except for maybe short-form news. WCIN has to be live and local.
 
You're so clueless, it hurts

Bandit,

You have no idea what goes on in radio.

Adapting = survival.

What they're doing now = $160,000 tax lien

Get it?

WCLU NEVER made any money. Irv Schwartz use to bounce paychecks like basketballs and there was more than one time the repo vans were parked in the lot taking back the office furniture.
 
Re: You're so clueless, it hurts

> You have no idea what goes on in radio.

Uh, I was in the business for 5 years. So I know.

> Adapting = survival.

OK then...

Survival = sucking

How about that?

I'd rather go out of business as a halfway decent station than stay in business with a station that isn't any good anymore.

> WCLU NEVER made any money. Irv Schwartz use to bounce
> paychecks like basketballs and there was more than one time
> the repo vans were parked in the lot taking back the office
> furniture.

Yeah, but who cares? WCLU REALLY WORKED!

I know several people who will agree with me that WCLU (when it was Top 40) was the best commercial station EVER in this market.

Which would you rather listen to? A small independent station like WCIN or WCLU or a station owned by a major corporation that airs nothing but syndicated talkers all day with no local elements?
 
Re: They're not being squeezed out

> They're refusing to adapt. They've got a horible signal on
> an AM that has equally horrible processing and audio
> quality.
The station does need repair and a signal upgrade. A few years ago WCIN had a decent coverage area but the stations processing was never good. I know they are not running 5kw daytime any longer and haven't for several years. If they could boast the daytime signal to 10kw or higher which may not be possible at their current transmitter/tower site, the station could be a contender. At its current condition, I doubt spanish would even work.





>
> What has it always been about WCIN with that God-awful low
> rumble audio? That station has NEVER sounded as good as
> anything else on the dial, even when you were driving down
> Vine Street past the old towers on Glenwood.
>
> MOJO has killed them for music. The BUZZ has killed them
> for talk. He should have followed Lincoln Ware's advice
> years ago and gone with more talk. WCVG takes the Gospel
> away from them. What's left? A more mainstream
> "non-ethnic" format? Probably not.
>
> I go with whoever suggested Spanish. That's the future of
> WCIN. I read somewhere that Clear Channel is planning to
> launch a Regional Mexican satellite format (if they haven't
> already). What more could WCIN ask for? They make history
> again! They were the first black station, and now they can



> be the first Spanish station.
>
 
> From the Enquirer:
>
http://news.enqu> irer.com/apps/pbcs.dll/article?AID=/20050911/BIZ01/509110311

Broker it all. Roex, Duke and the Doctor, etc, etc. Take a page from WWRL and sell everything from 10a-3p, if not the entire station minus Baisden for audience.
 
You're so clueless, Part 2

> Uh, I was in the business for 5 years. So I know.

WOW! Five years! Part time in college. Great experience.

> Survival = sucking
>
> How about that?
>
> I'd rather go out of business as a halfway decent station
> than stay in business with a station that isn't any good
> anymore.

I wish you were my competition. That has to be the most asinine thing I've ever read on this board. You'd rather GO OUT OF BUSINESS sticking to your failure than adapt to what THE AUDIENCE WANTS and make a living. Great business model!

> > WCLU NEVER made any money. Irv Schwartz use to bounce
> > paychecks like basketballs and there was more than one
> time
> > the repo vans were parked in the lot taking back the
> office
> > furniture.
>
> Yeah, but who cares? WCLU REALLY WORKED!

How do you think radio stations pay their bills? You're such a fool.
>
> I know several people who will agree with me that WCLU (when
> it was Top 40) was the best commercial station EVER in this
> market.

WOW! Several people! I know several people who think I'm more attractive and funny than Brad Pitt! What's that worth?
>
> Which would you rather listen to? A small independent
> station like WCIN or WCLU or a station owned by a major
> corporation that airs nothing but syndicated talkers all day
> with no local elements?

I would rather listen to ESPN Radio than some of the local hosts I hear on WSAI or WLW. Look at ratings in other markets. Local does NOT always mean better.
<P ID="edit"><FONT class="small">Edited by Oscar on 09/13/05 02:02 AM.</FONT></P>
 
Re: You're so clueless, Part 2

> I wish you were my competition. That has to be the most
> asinine thing I've ever read on this board. You'd rather GO
> OUT OF BUSINESS sticking to your failure than adapt to what
> THE AUDIENCE WANTS and make a living.

The audience doesn't want syndicated sound-alike stuff.

> I would rather listen to ESPN Radio than some of the local
> hosts I hear on WSAI or WLW.

Does ESPN Radio get decent ratings anywhere?
 
Re: They're not being squeezed out

> At its current condition, I
> doubt spanish would even work.

1320 might be the better choice for Spanish, leaving gospel or brokered for 1480. Maybe CC could LMA 1480 for Air America! Seems a shame to burn 50,000 watts on it.
 
Re: They're not being squeezed out

> > At its current condition, I
> > doubt spanish would even work.
>
> 1320 might be the better choice for Spanish, leaving gospel
> or brokered for 1480. Maybe CC could LMA 1480 for Air
> America! Seems a shame to burn 50,000 watts on it.
>
CC Is Maxed out in Cincinnati. There is no possible way for them to LMA 1480 for Air America without Getting rid of either one of 550, 1360 or one of 92.5, 94.1 to get another frequency. Air America is to stay on 1530 till CC decides to try somoething else
 
Yeah, and if we could just get those darned cars off the streets, the blacksmiths would still have work!

WCIN's signal was lousy before 1996 and the rules changes made no difference. They moved the towers from Avondale to a worse location and put less signal over their target than before. It had nothing to do with consolidation.
 
Without consolodation, several Cincy area AMs would have signed off the air by now. By the way, before 1996 the major stations werent owned by individuals. Just different corporations.<P ID="signature">______________
Greetings from Ohio-where the governor wants everyone to know he's sorry.</P>
 
Re: You're so clueless, Part 2

When its your house being foreclaosed on because your station can't pay its bills, you'd care. Plenty of syndicated programming does just fine. No one complains that there's not a Cincinnati-produced Tonight Show.<P ID="signature">______________
Greetings from Ohio-where the governor wants everyone to know he's sorry.</P>
 
Re: You're so clueless, Part 2

> > I wish you were my competition. That has to be the most
> > asinine thing I've ever read on this board. You'd rather
> GO
> > OUT OF BUSINESS sticking to your failure than adapt to
> what
> > THE AUDIENCE WANTS and make a living.
>
> The audience doesn't want syndicated sound-alike stuff.
>
> > I would rather listen to ESPN Radio than some of the local
>
> > hosts I hear on WSAI or WLW.
>
> Does ESPN Radio get decent ratings anywhere?

I agree with Oscar. Your posts on this thread are the most ignorant that I've ever seen. Radio is a BUSINESS. To have a successful business you have to actually turn a profit. To do that, you have to be more intelligent about your programming than WCIN is or WCLU ever was. Now drink the Kool Aid so you can fade out simultaneously with WCIN.
 
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