WCIN - WDJO

[PROjammer]

The folks who operate WDJO have bought WCIN.



Ohio
WCIN-AM/Cincinnati
PRICE: Undisclosed
TERMS: Terms unavailable
BUYER: Alchemy Broadcasting, headed by Managing Partner Robert Nolan. No phone listed. It owns no
other stations. This represents its entry into this market.
SELLER: American Broadcasting, LLC., headed by President Randall Dietrich. Phone: 303-751-3501
FREQUENCY: 1480 kHz
POWER: 5kw day/300 watts night
FORMAT: smooth jazz
BROKER: John Pierce & Co., LLC.
COMMENT: American Broadcasting's WCIN-AM/Cincinnati, Ohio, to Alchemy Broadcasting for an undisclosed price.

 

[microbob]

I wonder if 1160 goes Religious or Talk. Or will they simulcast on both?

 

[kirkiefan]

Christian Broadcasting Systems owns both WCVX and WDJO (WDJO is leased to Alchemy)

Are you sure you don't mean the former?

Isn't smooth jazz on 'CIN doing well?

 

[microbob]

I suppose the folks at Alchemy could continue to lease 1160 and keep 1480 Jazz, but I thought their LMA with them is up soon.

 

[KFodor]

Christian Broadcasting Systems owns both WCVX and WDJO (WDJO is leased to Alchemy)

Are you sure you don't mean the former?

Isn't smooth jazz on 'CIN doing well?

Kirkie-Fan:

A 1 point something, or a point-something is far from what you would consider to be "doing well".

Don't know what could be up with this move. But, I can hear WCIN (though with static) east of Springfield on a car radio. Certainly, one would think the day signal might put more oomph over Cincy during the day. But, perhaps they have other plans for it.

 

[Officer Riley]

Stop speculating! Don't expect any dramatic changes. Smooth jazz will continue on 1480, and oldies will continue on 1160. You can "bank" on it!

The two will continue filling their niche formats.

 

[darksoldier]

Stop speculating! Don't expect any dramatic changes. Smooth jazz will continue on 1480, and oldies will continue on 1160. You can "bank" on it!

The two will continue filling their niche formats.

Officer Riley...You sir may come take your place at the head of the class! ;D

 

[darksoldier]

Christian Broadcasting Systems owns both WCVX and WDJO (WDJO is leased to Alchemy)

Are you sure you don't mean the former?

Isn't smooth jazz on 'CIN doing well?

Kirkie-Fan:

A 1 point something, or a point-something is far from what you would consider to be "doing well".

Don't know what could be up with this move. But, I can hear WCIN (though with static) east of Springfield on a car radio. Certainly, one would think the day signal might put more oomph over Cincy during the day. But, perhaps they have other plans for it.

Doing well =REVENUE - Cost of Operation....

NOT doing well = revenue - COST OF OPERATION

"point something"=the share of the overall market held by a station, dependent upon the return of diaries, and your opinion of its ACTUAL impact on profitability, without the benefit of seeing the books...Always remember that.

 

[Puff the Dragon]

Christian Broadcasting Systems owns both WCVX and WDJO (WDJO is leased to Alchemy)

Are you sure you don't mean the former?

Isn't smooth jazz on 'CIN doing well?

Kirkie-Fan:

A 1 point something, or a point-something is far from what you would consider to be "doing well".

Don't know what could be up with this move. But, I can hear WCIN (though with static) east of Springfield on a car radio. Certainly, one would think the day signal might put more oomph over Cincy during the day. But, perhaps they have other plans for it.

Doing well =REVENUE - Cost of Operation....

NOT doing well = revenue - COST OF OPERATION

"point something"=the share of the overall market held by a station, dependent upon the return of diaries, and your opinion of its ACTUAL impact on profitability, without the benefit of seeing the books...Always remember that.

Hey Dark, dont you know that Jason knows everything? Dont question his knowledge. I'm sure he's seen the books at DJO/CIN and owns a piece of the action as well as knows that things arent doing that good. Just read his posts..he knows all. I could and should add more but I'm a nice dragon.

 

[darksoldier]

Christian Broadcasting Systems owns both WCVX and WDJO (WDJO is leased to Alchemy)

Are you sure you don't mean the former?

Isn't smooth jazz on 'CIN doing well?

Kirkie-Fan:

A 1 point something, or a point-something is far from what you would consider to be "doing well".

Don't know what could be up with this move. But, I can hear WCIN (though with static) east of Springfield on a car radio. Certainly, one would think the day signal might put more oomph over Cincy during the day. But, perhaps they have other plans for it.

Doing well =REVENUE - Cost of Operation....

NOT doing well = revenue - COST OF OPERATION

"point something"=the share of the overall market held by a station, dependent upon the return of diaries, and your opinion of its ACTUAL impact on profitability, without the benefit of seeing the books...Always remember that.

Hey Dark, dont you know that Jason knows everything? Dont question his knowledge. I'm sure he's seen the books at DJO/CIN and owns a piece of the action as well as knows that things arent doing that good. Just read his posts..he knows all. I could and should add more but I'm a nice dragon.

Of course not...What... I'm supposed to know everything? ;D. I find it hillarious that folks determine success solely by the Arbitron book. Certainly, it will tell who is "listener dominant" within a reasonable margin of error, but if ratings are the tell all regarding a stations health, then why is almost EVERY "dominant" station cutting people off at the knees? Why does their stock price suck? Why are these stations losing ad revenue? When an judgement of radio organizations is based soley on ratings, it is an assessment of EGO....not of success.

 

[KFodor]

Christian Broadcasting Systems owns both WCVX and WDJO (WDJO is leased to Alchemy)

Are you sure you don't mean the former?

Isn't smooth jazz on 'CIN doing well?

Kirkie-Fan:

A 1 point something, or a point-something is far from what you would consider to be "doing well".

Don't know what could be up with this move. But, I can hear WCIN (though with static) east of Springfield on a car radio. Certainly, one would think the day signal might put more oomph over Cincy during the day. But, perhaps they have other plans for it.

Doing well =REVENUE - Cost of Operation....

NOT doing well = revenue - COST OF OPERATION

"point something"=the share of the overall market held by a station, dependent upon the return of diaries, and your opinion of its ACTUAL impact on profitability, without the benefit of seeing the books...Always remember that.

Dark Soldier:

According to the latest 12 plus figures published on this very website, here's the scoop:

WDJO 1.0
WCIN 0.8

Neither station can have more than about a 1.5 - 2.5 in demo (and I'm being generous). You'll get few, if any agency buys with these kinds of numbers. I'm sure you know that. You can get local direct sales, but any operator would tell you that's a big challenge these days, unless you take considerable time to develop relationships with advertisers. I imagine both stations have been attempting to do just that. I'm also sure WCIN spends virtually nothing on their programming, as most of it comes from a satellite, so that helps with expenses.

Even so, reaching any large measure of profitability poses a solid challenge, especially in a time of declining revenues in the double digit percentages, and I would assume you would agree with that.

Love your comment about "dependent on the return of diaries". I don't brook major argument with you, as I understand what it's like to operate a rimshot FM. But remember, however the diaries fall, you can't sell advertisers on numbers you don't have, assuming you buy the book. To say, "well, the diaries didn't fall our way" can be dismissed by any competing radio station salesperson as "excuses". So far, WCIN has not been burning up the ratings chart in any book. The "smooth jazz" format is being abandoned by many stations in many markets on FM. Music on AM, in most cases, is a dead issue, because nobody, but nobody under the age of 45 listens to AM, period.

I also understand, since neither station buys the book, they probably concentrate on direct sales. And, the personalities on WDJO and the 45 plus unique targeting are the one thing they have going for them.

Cincinnati is market #28. I'm not saying either station can't get advertisers...but it's an uphill slog. I respect that. And that's a dose of reality even you can't deny.

I hope you don't think WCIN has listeners on the level of WKRC or WLW, but "diary placement" is the problem. If you think the audience is even by a magnitude far more sizeable than a 0.8, I have to respectfully suggest you're fooling yourself. Surely you know you look at rating books, not just a book at a time, but by an average. WCIN's average is about where it is, maybe a tenth or two tenths of a point higher here and there (and I'm being generous, again). If "diary placement" was the problem, there'd be a book or two in there when the diaries would go WCIN's way, and the 12 plus might be a 1.8. Book to book, only marginal growth, so far, has been seen.

Cost of operation only gets you so far. And, if the station was raking in the bucks, why would someone sell it?

I worked for WCIN when it had a 5.6 12 plus. But, it was a far different day and time then.

 

[BobOnTheJob]

Listening to WDJO gives some insight...the sponsors are mostly mom & pops, but they are as committed to WDJO as sponsors as WDJO's small but loyal audience is. The same spots are playing now that were playing a year or two ago...it's working for them on WDJO and the smart money says that they'll use the same sales tact on WCIN.

I've known Rodger,JR since he was in junior high...he was a radio junkie then & he's worse now. This is part investment to be sure, but he's living the dream...doing what he loves & apparently making some money in his WDJO venture. It takes some major gonads to buy an AM station in 2009--if he didn't see some very real possibility of success, I can assure you, he wouldn't have put his financial future on the line. As the Staple Singers once sang on WCIN (back in those 5+ share days Jason speaks of), just step out the way & let the gentleman do his thing.

 

[KFodor]

Listening to WDJO gives some insight...the sponsors are mostly mom & pops, but they are as committed to WDJO as sponsors as WDJO's small but loyal audience is. The same spots are playing now that were playing a year or two ago...it's working for them on WDJO and the smart money says that they'll use the same sales tact on WCIN.

I've known Rodger,JR since he was in junior high...he was a radio junkie then & he's worse now. This is part investment to be sure, but he's living the dream...doing what he loves & apparently making some money in his WDJO venture. It takes some major gonads to buy an AM station in 2009--if he didn't see some very real possibility of success, I can assure you, he wouldn't have put his financial future on the line. As the Staple Singers once sang on WCIN (back in those 5+ share days Jason speaks of), just step out the way & let the gentleman do his thing.

I have plenty of respect for anyone who tries to resurrect any AM radio station. And Rodger, Jr. you're the right person to try if you are the radio junkie "Bob" talks about here. Because that's really what it takes. I've heard 'DJO. I've heard the local direct sales. I only felt it necessary to point out the inclination of the hill they have to climb. That's not naysaying, by the way...it's just telling the truth these days.

 

[FRR]

As one of those older "Moms and Pops" that DJO markets to, I can only say that, as a listener, I just hope they keep the current format since it is the best thing in the Cincinnati market to listen to. I've met Rodger, and I agree that he is living his dream. From what I read on the other posts here, most of our so called local stations are run by the major corporations who only see the bottom line and have to love of radio, period. If that is true, then we should be proud of Nolan and his partners and be glad we have some real local radio here in the Queen City.

 

[darksoldier]

Christian Broadcasting Systems owns both WCVX and WDJO (WDJO is leased to Alchemy)

Are you sure you don't mean the former?

Isn't smooth jazz on 'CIN doing well?

Kirkie-Fan:

A 1 point something, or a point-something is far from what you would consider to be "doing well".

Don't know what could be up with this move. But, I can hear WCIN (though with static) east of Springfield on a car radio. Certainly, one would think the day signal might put more oomph over Cincy during the day. But, perhaps they have other plans for it.

Doing well =REVENUE - Cost of Operation....

NOT doing well = revenue - COST OF OPERATION

"point something"=the share of the overall market held by a station, dependent upon the return of diaries, and your opinion of its ACTUAL impact on profitability, without the benefit of seeing the books...Always remember that.

Dark Soldier:

According to the latest 12 plus figures published on this very website, here's the scoop:

WDJO 1.0
WCIN 0.8

Neither station can have more than about a 1.5 - 2.5 in demo (and I'm being generous). You'll get few, if any agency buys with these kinds of numbers. I'm sure you know that. You can get local direct sales, but any operator would tell you that's a big challenge these days, unless you take considerable time to develop relationships with advertisers. I imagine both stations have been attempting to do just that. I'm also sure WCIN spends virtually nothing on their programming, as most of it comes from a satellite, so that helps with expenses.

Even so, reaching any large measure of profitability poses a solid challenge, especially in a time of declining revenues in the double digit percentages, and I would assume you would agree with that.

Love your comment about "dependent on the return of diaries". I don't brook major argument with you, as I understand what it's like to operate a rimshot FM. But remember, however the diaries fall, you can't sell advertisers on numbers you don't have, assuming you buy the book. To say, "well, the diaries didn't fall our way" can be dismissed by any competing radio station salesperson as "excuses". So far, WCIN has not been burning up the ratings chart in any book. The "smooth jazz" format is being abandoned by many stations in many markets on FM. Music on AM, in most cases, is a dead issue, because nobody, but nobody under the age of 45 listens to AM, period.

I also understand, since neither station buys the book, they probably concentrate on direct sales. And, the personalities on WDJO and the 45 plus unique targeting are the one thing they have going for them.

Cincinnati is market #28. I'm not saying either station can't get advertisers...but it's an uphill slog. I respect that. And that's a dose of reality even you can't deny.

I hope you don't think WCIN has listeners on the level of WKRC or WLW, but "diary placement" is the problem. If you think the audience is even by a magnitude far more sizeable than a 0.8, I have to respectfully suggest you're fooling yourself. Surely you know you look at rating books, not just a book at a time, but by an average. WCIN's average is about where it is, maybe a tenth or two tenths of a point higher here and there (and I'm being generous, again). If "diary placement" was the problem, there'd be a book or two in there when the diaries would go WCIN's way, and the 12 plus might be a 1.8. Book to book, only marginal growth, so far, has been seen.

Cost of operation only gets you so far. And, if the station was raking in the bucks, why would someone sell it?

I worked for WCIN when it had a 5.6 12 plus. But, it was a far different day and time then.

Gee Jason....Thanks for the scoop!! : With all due respect...Your assessment is completely uninformed and speculative. Clearly you haven't the foggiest notion as to the sale, who sold it, or why. You make a lot of "as I understand it" suppositions, and I can tell you that you don't understand it, and nearly all of your assessments regarding non "radio 101" issues as it relates to either DJO or CIN are wrong. IE, you don't have any non speculative (other than ratings) information regarding either station. That said, you might be a guy with 30 years in the business (if you worked for WCIN with a 5.6), and I'll give you kudos for that in and of itself, but you are fairly clueless when it comes to how much money either station makes, what it costs to operate either station, what the profit margin is, what the comprehensive plan on either the sales side, promotions, or the programming side for WCIN or WDJO. Ad sales is uphill for EVERY media outlet these days, and nothing I have said hints that anyone is getting rich, nor that either station has audience sizes of WLW...I think that was kind of silly for you to even post that kind of (are you some kind of dumbf%$^?)statement, then suggest you aren't looking for any argument. ??? In short, you are guessing on most of what you are talking about....whereas I am not.If you are fishing, I'm not taking the bait, and your "lesson" in radio might get you a job at OCB, (They could use a good man like you.) but few on these boards just fell off of the turnip truck regarding the basics of radio.....Again, thanks for the scoop :-\