WCIN

[jry]

Placed in the sense you all have mentioned, I can appreciate and agree with what you say. You're probably right that that was RO's intent.

My own personal thoughts are the wording could have been written to convey a more "national" theme that would have been more easily connectible to people not in the radio business or in a market where the company had only been for a short time.

Example: when I was at WCOL, we, too had a "corporate ID" which aired every hour. But, then again, everyone in the country has heard the "Nationwide is on your side" musical logo...and when we said along with it, "92.3, WCOL (logo) a service of Nationwide Communications", I would suggest most all who heard it, made the brand connection.

And, about everyone on the planet has eaten at McDonald's. The brand is quite clear. But, how many people outside of radio, other than ad buyers or people outside who want to be in the business can immediately connect to the "brand" of Radio One? (With the possible exception of people in markets such as DC where they've been entrenched for quite a while as the company's hometown.) That's why I would suggest had that liner been written a bit clearer it may have connected the brand to the stations, perhaps, a bit better. I'm not being critical of their intent...it just sounded odd to me, that's all. Just my thoughts for what its worth.
No ouch intended.

Well sir, I guess I am an old timer because there was a day when many people did not know about McDonalds...when I was a boy...and the signs at a new restaurant said something like "over one million sold". I can remember the first one coming to my home town. Early 60s IIRC.

Me too. Ours was near Beach Daly in the Redford/Livonia area (Detroit Burbs). 63 or 64....

 

[gr8oldies]

We didn't have a McD's in the county where I grew up. It was a place we got to eat on road trips.

 

[KevinFodor]

Sure...there was a day when few knew about McDonald's.

I'm 53...been going to them my whole life.

How old are you guys?

 

[Uncas]

I'm 58 but in denial about it!

Grew up in Cleveland. Been in Cincinnati for 33 years now.

 

[jry]

Me, i am 51.

I avoid Mickey D's like the plague.

Once a year, i treat myself to a Sausage McMuffin W/Egg.

 

[Uncas]

I like their fries but that is about it. Don't like food their way or wait forever to get it my way.

 

[jry]

I like their fries but that is about it. Don't like food their way or wait forever to get it my way.

I did make a stop there on my way home from Nashville. Looking for somewhere better and striking out, i was about to pass out and threw in the
sponge.
Do you think that their fries taste different?

 

[major]

Everyone's using the 0 trans fat shortening. McDonald's sucks anyway. I don't see why people settle for their crap.

 

[BobointheH20]

Everyone's using the 0 trans fat shortening. McDonald's sucks anyway. I don't see why people settle for their crap.

Mediocrity in our food, our TV and radio, our politicians, why not our food?

 

[almaniac27]

Everyone's using the 0 trans fat shortening. McDonald's sucks anyway. I don't see why people settle for their crap.

Mediocrity in our food, our TV and radio, our politicians, why not our food?

The free market has spoken, Mcdonalds has sold the most burgers, therefore they are the best.

 

[quadraphonic]

Everyone's using the 0 trans fat shortening. McDonald's sucks anyway. I don't see why people settle for their crap.

Mediocrity in our food, our TV and radio, our politicians, why not our food?

The free market has spoken, Mcdonalds has sold the most burgers, therefore they are the best.

I think they're #1 in ratings AND cume! ;D

 

[Uncas]

It is personal choice. Freedom.

No one other than nannies force you to do anything.