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WCIS/W265DY, Morganton Sold To Solid Rock Baptist Church


When I saw this early this morning, I was surprised and somewhat confused, because the name of the church was familiar, but there are several churches in that area with that name and I'm rambling. Now that I dig a little deeper (still can't find a website, etc for the church), I see a listing which confirms their address and the Pastor's name, the latter I remember from like twenty-five years ago and recently as well, Brother Stacey Layne. Glad to see the station being sold to a ministry and know since that be the case, the LORD'll bless their efforts, as they continue being a beacon in Burke County and beyond.

Romans 11:33-36 KJB

Josh

Church Podcast: Pleasant View Baptist Church | SermonAudio
Personal Podcast: Back To The Old Paths
TIBPF Podcast: https://www.tibpf.sermon.net
 

Attachments

  • Solid_Rock_--_Asset_Purchase_Agreement_(APA)_for_WCIS(AM)_and_W265DY_(September_2025)_(Signed_...pdf
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Going to take some work to get it where it needs to be. Tower was in a bad flood zone (I think still is). Could have very good potential if they keep it Christian music and would go big time local with news, high school sports etc. With it being a church I doubt any of this happens sadly. It will probably become a ton of preaching programs around the clock. By no means a bad thing just not exactly the best way to maximize what you could have with multiple high schools in the area for sports coverage and other things.
 
Going to take some work to get it where it needs to be. Tower was in a bad flood zone (I think still is). Could have very good potential if they keep it Christian music and would go big time local with news, high school sports etc. With it being a church I doubt any of this happens sadly. It will probably become a ton of preaching programs around the clock. By no means a bad thing just not exactly the best way to maximize what you could have with multiple high schools in the area for sports coverage and other things.
I don't know if this means anything but Valdese has WSVM. There are two high schools in that area.
 
Thanks for the replies. If the tower is indeed in that type of situation, it'll sure take some work, but with the connections Brother Layne has (from what I know), he and the church will do their dead level best to get everything where it needs to be all the way 'round. It's a matter of hurry-up-and-wait, right now, from what I understand.

Romans 11:33-36 KJB

Josh

Church Podcast: Pleasant View Baptist Church | SermonAudio
Personal Podcast: Back To The Old Paths
TIBPF Podcast: https://www.tibpf.sermon.net
 
LOL, wrong height but funny, Chimp. From what I know though, they are definitely out of the flood zone.
 
Last edited by a moderator:
True dat. Since we're sorta on the subject, I may have said this in a thread on 'UIV, but, I never understood Icard, Lenoir, Boone. I'm not that good with geography, but from what I do know, they're nowhere near each other! Back to 'CIS, heard it years ago and got an ID on tape 'round here somewhere. They seemed to sound good then. Once things get up and running with SRBC's ownership thereof, it'll be good to see what Brother Layne and the church do with it. Brother Layne is a good man, have heard him preach several times, over the past twenty-five years or so.

Romans 11:33-36 KJB

Josh

Church Podcast: Pleasant View Baptist Church | SermonAudio
Personal Podcast: Back To The Old Paths
TIBPF Podcast: https://www.tibpf.sermon.net
 
church owned stations literally and figuratively preach to the choir and they reach out, but within their own church community. very rarely do they try and program to the greater non church community. preaching and teaching with a little bit of music here and there all day and little local content wont do much, and a local preacher or public affairs show aint going to cut it.

Something akin to what KNOM does would work in a small town. A community focused general entertainment/information format with catholic snippets/features. Small town stations who go all religion exclude alot of the potential audience
 
When I worked in radio, the LORD allowed me to work for a church-owned station, specifically, WCLW, Eden/Reidsville, NC. While doing so, shortly after starting, I realized my intent was to give the community all the information possible, provide them with great Southern Gospel music, old and new and preach to them through the programming in the process. The LORD blessed that, I believe, allowing us to have a good following in those days of church and non-church folk, to use the phraseology.

Romans 11:33-36 KJB

Josh

Church Podcast: Pleasant View Baptist Church | SermonAudio
Personal Podcast: Back To The Old Paths
TIBPF Podcast: https://www.tibpf.sermon.net
 
When I worked in radio, the LORD allowed me to work for a church-owned station, specifically, WCLW, Eden/Reidsville, NC. While doing so, shortly after starting, I realized my intent was to give the community all the information possible, provide them with great Southern Gospel music, old and new and preach to them through the programming in the process. The LORD blessed that, I believe, allowing us to have a good following in those days of church and non-church folk, to use the phraseology.

Romans 11:33-36 KJB

Josh

Church Podcast: Pleasant View Baptist Church | SermonAudio
Personal Podcast: Back To The Old Paths
TIBPF Podcast: https://www.tibpf.sermon.net

See, but what you're not understanding is, for the most part... most non religious/non church folk and those not part of that denomination wouldnt listen to that and the station did nothing to attract people form outside its flock.

Look at WPOZ as a very health example of a religious station doing it right on a local angle. Klvoe does great nationally, but WPOZ is the local version of that.. they dont get very preachy to the choir........ WPOZ has alot of family and in office listening Id wager too... mom and parents probably lvoe the station and through HD/translators/streaming, WPOZ offers formats for alot of different age groups/lovers of different types of music-content.
 
I get what you're driving at. It's a matter of different operation styles, etc. You mentioned in a previous comment, that said example slips things in here and there (not the exact words), but IMHO, the Gospel isn't to be slipped in here and there. Also, it's been my experience over the years as well, that the choir needs preaching to, along with the world. Re: 'CLW, the world did tune in when I worked there (as I said above), along with every church in the area (and believe me, that's saying something), so we were reaching out as well as our thousand watts could and I believe the LORD blessed it, back in the days of hardly any internet streams, etc. Also, if memory serves, the LORD allowed me the opportunity at one time, to have twenty daily and weekly programs (can't remember how many of each, just the overall number) sold on the station, for His glory.

Romans 11:33-36 KJB

Josh

Church Podcast: Pleasant View Baptist Church | SermonAudio
Personal Podcast: Back To The Old Paths
TIBPF Podcast: https://www.tibpf.sermon.net
 


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