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WCKG going Santa

As soon as I read that, I knew WLIT would flip this morning.

And I was right. WLIT is jingle belling as of 8:30 this morning.
 
It is just sad! It is only Nov 2nd and going to be in the 60's today.

JUST SAD!!!
 
I love Christmas, but this is getting absolutely ridiculous! ::)
 
The next thing you know they'll start flipping to Christmas Music in July.
 
I think it is more sad that a niche 8 week format does better than your entire ratings the rest of the year!

Way to go WLIT! You are pathetic and would even admit it. Maybe they will flip the first ever all year Christmas format. Take that CKG ha!
 
Jimmy Knight said:
It is just sad! It is only Nov 2nd and going to be in the 60's today.

JUST SAD!!!
Click to expand...
LOL Cant be as bad as when WNOU in indianapolis dropped top 40 in its stunt prior to its flip to WIBC and news talk in january back on october 8th when it started playing christmas and on that day it was in the 90's lol
 
Well WCKG pulled a fast one tonight on WLIT as they are still running the best of Steve Dahl! So we still don't know what format WCKG will be Monday morning, but if I were them, I'd go with the AC format to give them a two month headstart over WLIT while they are running the Christmas music.
 
Yep, at the end of his show tonight, Steve said they'd be running "Best Of" all weekend, with "something, I don't know what" coming Monday.
 
Tim Messer said:
Yep, at the end of his show tonight, Steve said they'd be running "Best Of" all weekend, with "something, I don't know what" coming Monday.
Click to expand...

They'll probably carry the simulcast of the first 104.3 show before kicking off the new music format on Monday afterward.
 
Smart move by CBS...Especially if they decide to launch "Fresh" immediately - there will be a lot of sampling because many people really won't want to hear xmas music a few days after Halloween.
 
I agree. Good point. Many people are more upset that they are playing Christmas music this early! Come on. It was 60 degrees on November 2nd!!! Most of the city did not have a frost yet. But again, this would get better ratings their their regular format all year.

This could hurt WLIT especially in November til Thanksgiving.
 
WRHS-FM 89.7 FM in Norridge, Illinois beat WLIT and WCKG at playing holiday music. They began on Thursday, October 25th.
 
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