Re: WCLS 97.7 Now Classic Christmas , BUT WHAT NEXT
> > > > > > ... As of Friday
> > > > > >
> > > > > > Seems pretty bland. But then again, most
> Christmas
> > > > > stations
> > > > > > don't get a lot of thought to the imaging, at
> least
> > > not
> > > > in
> > > > >
> > > > > > my experience. And the signal itself seems a
> little
> >
> > > > flat.
> > > > >
> > > > > >
> > > > > > Don't think we'll be seeing a lot of discussion
> > unless
> > >
> > > > it
> > > > > is
> > > > > > on sound soley...there've been what, 3 topics on
> the
> >
> > > > > > suspected flip now?
> > > > > >
> > > > > The signal sounds good to me. I dont understand
> why
> >
> > > > they
> > > > > are still marketing it as a Spencer station, when
> the
> > > > stick
> > > > > is clearly Closer to Bloomington, and Bloomington is
> a
> >
> > > > Metro
> > > > > City, much more potential than the little hick town
> of
> >
> > > > > Spencer. If they continue to target Spencer, and
> not
> > > > > Bloomington, I cant see them being anything other
> than
> >
> > > > > Country, or Possibly Religious. Spencer and
> > > Ellettsville
> > > > > are both Conservative Farm towns, so I dont see Top
> > 40,
> > > or
> > > >
> > > > > Hot ac happening here, without targeting
> Bloomington,
> > > and
> > > > > some of the nearby Hick Towns like Martinsville,
> > > > Cloverdale,
> > > > > and Bloomfield. And other than CHR or Adult CHR,
> what
> >
> > > > other
> > > > > format holes does the area have. People seem to be
> > > loyal
> > > > to
> > > > > these local small town country stations, you would
> be
> > > > > surprise how many people listen to Small Town
> Country
> > > > > stations, like WCBK 102.3 in Martinsville, and Rebel
>
> > > 94.3
> > > > in
> > > > > Greencastle.
> > > > >
> > > >
> > > > It's definitely going to be interesting to see what
> WCLS
> >
> > > > puts on their station after Christmas. Bloomington
> > > already
> > > > has country, adult CHR, news/talk, and to a lesser
> > > > degree...AAA. Alternative would probably work in
> > > > Bloomington, but I really don't see Mid-America
> > attemping
> > > > such a format. Mainstream AC may be a possibility.
> AC
> > is
> > >
> > > > normally a pretty easy format to sell and Bloomington
> > > > definitely lacks a good mainstream AC station.
> Perhaps,
> >
> > > > they could name the station "Classy 97.7--Lite Rock
> with
> >
> > > > Class". Just a thought.
> > > >
> > > Mid America makes Alternative, Rhythmic, and Probably
> > CHR
> > > out of the question. I think the Classy 97.7 idea would
>
> > > definatly work, because as you said, B-town is without a
>
> > > local AC station. They cant even hear B-105.7 down
> there,
> >
> > > due to 105.5 Bedford Bleeding over on them, and B-102.7
> is
> >
> > > very weak there.. Didnt Mid America Own Energy 102.9 in
>
> > > Huntington- Fort Wayne, when they had the Dance format,
> im
> >
> > > pretty sure they did, but I could be wrong.
> > >
> >
> > Taylor Broadcasting Corp. owned Energy 102.9, WEXI, during
>
> > their dance days. Energy was definitely an interesting
> > little station. It probably would have been much better
> had
> > the music not been overmodulated and better imaging was in
>
> > place at the time.
>
> Word on the street has it that WCLS will turn Classic Rock
> in January..silly move in my humble opinion.
> >
>
Bad Move, Non Progressive format, High Burn Factor, Classic Rock isnt doing all that well these days. On the other hand, we are talking South Cetnral indiana, their 20 years behind on everything, and everybody is a Redneck, almost everyone at least, so maybe it will get a few listeners. Lord forbid they try anything (NON-LAME),, this is the sad, but true state of radio in Central Indiana, Very Conservative markets.
