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WCOL and WNCI music charts from 1974-75

R

radiotrumpet78

I have been wanting to do this for a while... I had collected these gems as a pre-radio guy while in middle school. I even had a friend bring them to me weekly from the local Buckeye Mart on Henderson Ave.. :-\

So one Friday night I fired up the ole scanner, got me a cold one and scanned away......ENJOY!!! ;D

These links contain the front and back sides of the music charts I collected from 1974 -75. It's not a complete set, but a very good sampling. Very cool memorabilia.

Stereo 98 WNCI Music charts: http://www.4shared.com/dir/36567407/b61e439d/WNCI_charts.html
1230-WCOL Music Charts: http://www.4shared.com/dir/36782557/f8d32b7/WCOL_Charts.html
 
Would be a nice April Fools Day prank for WNCI to flip back to the time and playlist. Complete with the commercials from back during that time period.
 
That's a very cool collection, radiotrumpet! Mike Eiland is our resident historian, and he has some really cool WNCI stuff from waaaaay back in the day!
 
Thanks, radiotrumpet78!

Re NCI, can you imagine a station using the peace dove as a logo in today's get-the-hell-outta-my-face US?!?

The NCI collection you have here covers the period just before WNCI finished transitioning from a gargantuan list (by Top 40 standards), laid-back presentation and and so-so ratings to a super-tight list, super-tight-presentation, major giveaways and and market-topping ratings. The key was when they brought in a consultant from Bartell Media in 1975 who gave NCI a "Q" format, so-called because most Top 40's using it (like WDRQ Detroit) had Q as the last letter of their calls, and called themselves the Q on-air.

It took NCI only about six months with this approach to bring "invincible" WCOL-AM to its knees, much sooner than other big AM Top 40s got knocked down. This is an early example of what can happen when someone with a big signal really tries to shake things up. I.e., when they do exactly what none of them have even been *attempting* for several years. Sad. 93.3 was the obvious choice to shake things up like WNCI did in 1975, but instead CC/Columbus has been despicably wasting them. About the only positive thing you can say about the 93.3 format choice is that it isn't country.
 
Nu_Roo_2 said:
Thanks, radiotrumpet78!

Re NCI, can you imagine a station using the peace dove as a logo in today's get-the-hell-outta-my-face US?!?

The NCI collection you have here covers the period just before WNCI finished transitioning from a gargantuan list (by Top 40 standards), laid-back presentation and and so-so ratings to a super-tight list, super-tight-presentation, major giveaways and and market-topping ratings. The key was when they brought in a consultant from Bartell Media in 1975 who gave NCI a "Q" format, so-called because most Top 40's using it (like WDRQ Detroit) had Q as the last letter of their calls, and called themselves the Q on-air.

It took NCI only about six months with this approach to bring "invincible" WCOL-AM to its knees, much sooner than other big AM Top 40s got knocked down. This is an early example of what can happen when someone with a big signal really tries to shake things up. I.e., when they do exactly what none of them have even been *attempting* for several years. Sad. 93.3 was the obvious choice to shake things up like WNCI did in 1975, but instead CC/Columbus has been despicably wasting them. About the only positive thing you can say about the 93.3 format choice is that it isn't country.
Click to expand...

P.S. Re Florentino's comment on Mike Eiland as radio historian: Anyone whose favorite station of all time was Detroit/Windsor's CKLW-AM, as Eiland has stated in the past, has instant credibility in my book.
 
RT78 good stuff, thanks for sharing. It was cool seeing the late Terry Tyler on the back of their weekly survey.
 
JJWALKER said:
RT78 good stuff, thanks for sharing. It was cool seeing the late Terry Tyler on the back of their weekly survey.
Click to expand...

Just noticed this. Tyler was great. When did he pass away?
 
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